Business is all about healthy relationships. If you are a businessman then you must focus on increasing your network. Bigger the network, bigger the business will be. Your network makes your market and your market decides your net worth. The best and simplest way to increase your network is to help the local community and put some effort for their betterment.
It is very necessary for a company to raise faith among the locals. Every firm is established on the land of local communities and if you don’t have healthy relations with them it may be not great for your firm.
Corporate world also has many responsibilities for the peoples and its customers, but unfortunately very few of them have a deep concern for the betterment of the peoples. No matter whether you are a small trader or CEO of Multi National Company, you can do a lot to play a positive role in people’s life.
Many global corporate sectors including Microsoft, Google, Walt Disney, Apple, Sony, Colgate and other alike multinational companies have done a lot for the betterment of this world. Microsoft is continuously doing well in the area of educational, sanitary, women’s empowerment and helping peoples to make their life much easier.
Building healthy relationships and increasing network is good for your business. You must find out the ways to influence people’s lives and here we are going to discuss it. Below we have listed some of the best Top 10 Tips for Business to Play a Positive Role in Peoples Life.
1. Charity or Donation
Charity is the straightforward way to influence the lives of the community. It doesn’t mean to give money in the hand of every person you want to help. You have to organize some charity programs or run few organizations such as schools or hospitals to help them if you are capable.
If you owned a small scale business then there are many other ways available. You can do the same on a small scale such as small giveaways for the students, medical camps, motivational and empowerment classes etc. Remember one thing if you really want to help people you can do it without million dollars.
Discuss the value of relationship building between your employees and always try something new for helping peoples. The best part of relationship building is that if you don’t have enough manpower for your social work you may surprisingly get enough support from the local communities.
Your efforts will truly play a positive role in people’s life.
2. Promote Local Business
Promoting local business is one of the best ways to interact with your community. If it is possible and also beneficial for your business to buy raw material from the local community it will be great for both your company as well as for the locals. For example, if you are in a food packaging business you can prefer the raw material from local market and vendors.
You can provide a huge market for the local farmers by doing this. Buy local products for your manufacturing unit as often possible or encourage the locals to provide the raw material for your manufacturing unit. This method will help to connect with the local business and reach more people and truly play a positive role in people’s life.
It may be little messy to connect with the local business if you are not in a relevant business. Rather than this issue, you can reach out more people by providing them better market by your reference. If it is possible you can organize few training camps to provide new innovative ideas relevant to their business.
3. Apprenticeship Events
Apprenticeship Events can be divided into two groups, first before the establishment of the business and second after the establishment. Firstly let’s discuss Apprenticeship Events. It is a kind of training events in which a company chooses peoples from the local community and trains them for the relevant job of the company.
As for example many automobile companies’ offers training for the local students and after training also provide job opportunities. If you are going to establish your business and have full proof blueprint then you can organize such Apprenticeship Events.
The time it will take in building the infrastructure for your business will be enough to train the local students or peoples. By providing jobs to the local community, you will get more connection from the date of your business launching.
4. Personal Relationships
If you are in a small scale business then the personal relationship with the local community will boost your growth rate. You have to connect with more peoples to grow your business.
It doesn’t matter whether you are in a service or product related business, the personal relationship will play a vital role in growing your business. The main challenges for small-scale businesses are they have a lot of competitors and if you are rude to your customers it is truly going to harm your business and truly play a positive role in people’s life.
Being rude to your customers means your bad behavior as well as the quality of your service or product. Customers can pay others for the same product or service because they have lots of options available. You have to satisfy the customers because you have competitors.
Great personal relationships with the locals will boost your business as well as it can be beneficial for them too. You can provide job opportunities and also help the local business to survive if your business gives expected results.
5. Environmental Attributes
Going green or dealing with the local environmental issues helps you in reaching more people. These kinds of events improve the brand image of your company as well as bring positive effect on nature.
If you reach the expected results you get noticed from your noncompeting businesses, local communities and the government too. If you get support from the local community and government, it becomes very easy to reach more people and get noticed.
It will be great to reach the local community with new and innovative ideas beneficial for the environment. You can encourage them to use renewable energy source, plant trees, save rivers or help them in dealing with the local environmental issues.
These kinds of events will bring positive effect on the health of the local community and their daily life as well as it will help you in making a better relationship with your customers and truly play a positive role in people’s life.
6. Sponsoring Sports Team
A sport has no language and boundaries. This is one of the best ways for a company to get noticed and encourage the local talent. If you sponsor a local team you can help the team members with the fund and get huge publicity. You can launch sports kits, player’s jerseys or other related stuff with your company logo.
This will make your company noticeable even before the event or match. Organizing such kind of sports events will also help the local business to grow. If your sponsored team got selected for higher level, it will be truly profitable for the team members as well as for your business too.
You will get a bigger audience for your business and get huge publicity with simple efforts. Sports unite us and the emotion of unity will be truly beneficial for your business and truly play a positive role in people’s life.
7. Business Theme Park
If it doesn’t cost your business much you can go with the business theme park concept. This will be the centre of attraction for the local community and also create new business opportunities for them. Clearly, you will need employees for your theme park and you can prefer local peoples and offer them jobs.
You will get enough publicity and your theme park will be the one-time investment for advertisement. Nowadays our lifestyle has been completely changed and we don’t have enough time for even ourselves. These kinds of parks provide some space for peoples and help them in engaging with others.
8. Women’s Empowerment
Women’s empowerment is really a big issue all over the world. Putting some efforts for the betterment of women will help you in connecting with more people and truly play a positive role in women’s lives.
There are so many ways to empower the female community. You can provide them better education, jobs, new ideas to improve their business, safety and more. If your efforts can benefit and bring changes to few women but you will be noticed by the whole female community.
Every woman will welcome your efforts and dedication towards their empowerment and your movements may be supported by the government too. This will provide you more audience for your product or services. Finally, your efforts will be beneficial for women as well as for your business too.
9. Community Cleanliness
Cleanliness is also a very big issue these days. Cleanliness directly affects the health of the community and if your efforts will bring good results it will be great for your business too.
Motivate local peoples to keep their surrounding clean, organize some cleanliness events in short time period, and help them to raise their voice in front of the local government. This will help you in connecting with more people in less time. If your business area will be clean and hygienic it will be great for your employee’s health also.Cooperation during Disasters
10. Cooperation during Disasters
Always stand with the local community in the time of disasters. People from every part of the world suffer from the local disaster situations and at this time your help will be valuable for them.
You don’t need only money for doing this, even if you will be there and stand with them in their difficult time it will be great. Clearly, you will get noticed and hugely appreciated by the mass. This will truly play a positive role in people’s life.
Engaging with more people is completely healthy for your business and these kinds of efforts will help you in doing the same. It is necessary for a business to be noticed by a huge mass otherwise it will not provide expected results. You can spend a lot of money on advertisement but these tips can also bring huge publicity to your business.
You can create a better world and also boost your business at the same time. If you have more resources your responsibilities also increase. Don’t do business just for profit or loss put some effort for the betterment of your community also.