One of the major reasons for having a poor search ranking is the ‘Bounce rate’. When a user has to leave your website due to the loading time or any other reason, that is the most frustrating thing for any user. When this happens, it is known as the user has been bounced back from your website. Here, first of all, we shall see what is a bounce rate and its effects and then we shall see the solutions or the tips to reduce it thereby, increasing your conversions.
What Is a Bounce Rate?
Bounce rate is the percentage of users who leave your website right from its landing page without going to the second page. This means that you have failed to convince your user to stay on your website. A higher bounce rate will adversely affect your search ranking and this will result in other consequences that will lead to a loss of your business.
Reasons For Bounce Rate
- Slow load time
- Poor navigation
- Bad design
- Poor usability
- Lack of clear call-to-action and so on.
What Is a Good Bounce Rate?
80% is very bad, 70-80% is poor, 50-70% is average, 30-50% is excellent, and 20% or below is likely to be considered as a tracking error. These are the rates indicated by industries though bounce rates vary on the basis of different content.
How To Reduce Bounce Rate
The problems and errors related to your landing pages can be easily fixed and this can fix your high bounce rate problem if it is related to your landing pages. Further, for reducing the high bounce rate, here are 12 tips which can help you with your bounce rate problem.
Provide a Better User Experience
A user experience comprises of how a user overall feels when he interacts with your website in terms of your services and products. A user should get an overall satisfying experience with your website which will increase our conversions. For this purpose, you need to take the first step in this direction by creating a usable website that performs great on all platforms and devices. This will automatically increase users’ interaction with your website and, in turn, it will help you reduce your high bounce rate.
Optimize The Placement Of Your Call To Action
Many or rather most of the users decide immediately within a couple of seconds whether they want to stay on a website or not just by glancing on its first page and a particular area. Now, when you know that what your users are glancing at, you can optimize that area and make it look more attractive and convincing to them. Make a call to action very clear and honest so that it won’t mislead the user, giving him a bad experience and increase your bounce rate.
Improve loading speed of your site
Already we have mentioned earlier that a user will decide whether to stay on your website in a couple seconds. So, it is very important that your website has got to have a good speed, not letting down the users with blank pages of loading scripts.
A/B testing and targeted landing pages
When you feel that your headline or call-to-action is not working , it is advisable that you A/B test your different content on your different landing pages. Moreover, you can run A/B split tests on each page and implement different strategies for your content. You can also create different landing pages for different audiences, regions, and keywords.
Use Videos To Occupy Users
Make more use of videos that are highly engaging and attractive enough to occupy users so that you have to make less use of text. Users will be able to see them in full-screen mode and can connect more with them rather than just simple text content.
Use High-Quality Images
Images are another effective tool to keep the user engaged with the website. So, it is important that you make use of good and high-quality images that will grab the user’s attention and keep him engaged. The user should be able to see the images in an enlarged form which will add to his attention.
Allow Your Customers To Speak For You
You must have seen on many websites, there are tiny testimonials written by the customers showing their experiences about the products or services. You can also keep a testimonial at a time from a client which can speak a success story. Customers usually, love to read success stories and you can make these success stories more attractive by illustrating them with a video or an image which will add to the visibility of the site.
Keep Consistency In Your Content
You should plan a strategy to keep your content consistent. You also can use different content strategies at the same time which may include social content platforms, mediums, and formats like GIF, to slideshows, SnapChat to YouTube.
Ensure The Content Readability
Content is the most important thing on a website for any user. You should make sure that the content characters are readable on all the devices. If you fail in this area, the user won’t stay on your website even for a minute and leave your website which will add to your bounce rate adversely. The readability doesn’t depend only on the text color and size, but it should also look beautiful and attractive to the user’s eyes.
Display Your Credibility
Before buying a product, the customer goes through a number of things to assure that he is going to buy a good quality and cost-effective product or a service. He will see what offer is being given to him along with the quality and other things. Moreover, the customer also wants to see the reliability of your products and services. He will assure how reliable you are as a company or a business. In this case, it is important that you show your credibility through displaying the glowing reviews of your products and services from third party websites like Product Hunt.
Target The Discontinuing Users
It happens that in spite of doing all this, the user may still want to leave your website due to any personal reason or just like that. In this case, it is not your fault but, you have a choice with you to convert him into a subscriber. For this, you need to track the user at the point when he is about to leave your website and show him a targeted message or a form asking him his email address. This technique has proven quite successful and also it prevents the bounce rate.
Target Occupied Users
It also happens that even if the user is engaged, they will leave your website. It mostly happens with blogs and articles wherein, the user comes, takes what he wants and then leaves. It won’t increase the bounce rate but it also won’t help you have conversions. For this, you need to give them special offers. For example, if you have a site of cooking, then your offer should be a recipe book, not a fashion product.
All the above-discussed tips will undoubtedly help you reduce your bounce rate and increase your conversions.