Before I begin describing how to create a professional logo let me first clear your misconception of believing that it is easy to make a logo. A logo is sometimes underestimated by many laypeople or by those who lack proper knowledge of its significance.
A logo plays a vital role in creating a brand identity. It is the foremost element to contribute to building an authoritative identity. In brand promotion, you need to have an utterly professional and engaging logo to entice and persuade your target customers. You can enjoy an enhanced online presence along with gaining trust from your visitors. In short, you cannot create a logo while watching your favorite episode of Netflix. Be attentive!
To guide you on how to create a modern logo let’s begin the guide below:
Step# 1: Design Brief
The moment you receive a logo project first sit back and note it’s tiniest of details. Ask multiple questions and note what your customer want. Following customer, a requirement is the best way to create a successful logo, one that can satisfy your client.
What color he would prefer, type of logo he wants and then take comprehensive information about the company you are working on. The information must include the list of its competitors, brand values, and service offered. You must know every smallest detail of the brand to become able to create a more suitable and appropriate logo.
Step# 2: The Research Part
This part is divided into two of the following parts:
Research the audience
You must know that your target audiences are not your customers. They are the clients of your customers to whom you have to satisfy and engage. Every beginner makes this mistake. Try to know the factors that can appeal them and what factors will help you create the most impact.
Research the competitors
The second phase is about researching the competitors of the brand. You have to closely examine their work and drive out the strategies they have implemented. See how much engaging their logo is and what logotype they have used.
Step# 3: The Creative Process
Once you have gathered all the essential data, now comes the time to conceptualize your logo. By following the design brief, pick up the most suitable logotype.
Logotypes include vintage, retro, modern, hand-drawn, typography, minimalism and many others. Depending upon the type of industry, you have to pick anyone and sketch your design accordingly. Most people are selecting the animated and motion graphics logo as it is on trend so it can perfectly grab viewer’s attention.
Whatever you choose remember not to mix too many patterns or unappropriated color combinations. Keep things simple, sleek and beautiful. The tip to create a professional logo is not to spoil a brand’s identity or confuse it by adding elements that don’t belong to it.
Step# 4: Incorporate a Story
By incorporating a story into your design, can help you produce a memorable log, one that can last longer. Look around and observe each of the memorable logo present in the market, each of them carries a particular meaning, concept, and story. You too have to do the same, shape a story by using the negative space in your design. Using negative spaces has gained much appreciation and you can make the most of it as well in shaping a story.
If you wonder a little you will find a couple of meaning hidden in the logo. It does not show a restaurant logo instead note the spoon first. The lower part of the spoon is aligned neatly inside the letter “e” that shows it is unique and different while the handle aligned in “a” shows that it is a restaurant. The posture of the spoon shows the way we feed a hungry baby with love. For its colors to its font, it shows how friendly, an open and loving environment the restaurant provides.
Step# 5: Put Yourself in the Brand
When you complete your sketches re-evaluate the elements that can be modified a bit. Recheck the brief and your work as well. You have to put yourself into the brand to bring out the most capabilities of it.
Before finalizing your work, get some inspiration and motivation from the world of other professionals. Check out the logo designs of experts around the world of similar field and see how they are driving out a concept of their design. By doing so, you can be able to create a more professional logo.
To Wrap Up
From the above guidelines, one is sure that it is not a piece of cake to design a logo. It requires a creative mind, handy skills, and core dedication. You must consult a professional company to get your logo designed. A logo once created cannot be changed, therefore, be careful with your decision!