5 Things to Get Started with your Pinterest Campaign

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Pinterest holds a significant position in Social Media Marketing. If it isn’t the part of your social media marketing strategy then you’re missing out on a great number of opportunities. You don’t believe it? Well, we have stats proving how valuable of an asset Pinterest is:

  • Pinterest users are constantly increasing and have around 150 million active users now. And on average these users spend 98 minutes on the platform every single month.
  • On average 2 billion people are using Pinterest to get different possible ideas which may help them in making a decision.
  • You’ll be surprised to know that 83% of Pinners are more interested in following brands rather than that of celebrities. A survey reports that 73% of people said that they would prefer following their favourite beauty brand than that of the favourite makeup artist. And 70% said that they would rather hair care products than their favourite hair stylists.
  • Pinterest users are likely to buy more compared to the users of other social media sites. 93% of Pinners are utilizing this platform to plan their purchases. Pinterest users spend two times more than Facebook users.

As I said, Pinterest has gained itself a seat at the roundtable of your targeted social media platforms.

1.      Better understand the Pinterest first:

Pinterest is more than an online picture pinning board, it is a huge social network with great potential. It is the third most popular social media network after Facebook and Twiter. And you’ll be surprised to know that it is driving more referral traffic than that of the Google+, YouTube, and LinkedIn. Well, to master in pinning one must understand the basic functioning of Pinterest. You can learn the basic definitions required for Pinterest from here. But remember it is more than understanding the definitions but has become more about demographics.

A report issued by the Pew Research Centre shows that demographics have been shifting on Pinterest very swiftly. It has shown that 31% of adults online are Pinterest users. Women are increasingly joining the social networks and around 44% of women are Pinterest users. Whereas men users have grown by 16% until now. Pinterest stats have shown that 40% of new users joining Pinterest are men.

2.      Define your Goals Clearly, then Get Started With it:

Before you get started with pinning images and creating your own board or brand launch on Pinterest, you require proper planning. The first thing you need to do is to pen down the goals, define the purposes of the campaign, and categorize the audience you’ll be targeting. Know what you want to drive from the campaign. Do you just want to build quality links or want to create brand awareness to promote sales? Define your success metrics and plan the campaign on Pinterest accordingly.

The best thing you can do is to create a virtual board and start branding. This will enable you to probe several more prospects and to develop a well-defined campaign.

3.      Curate the brand:

After defining goals and results you want to drive from the strategy. Create the board and start curating it. To get better results in a short time period categorize carefully and add definitive and concise descriptions which add value.

Know it for a fact that “Content” is king for social media marketing. Promote and build your brand by featuring valuable content which motivates people to probe and share more.

Tip: It is quite essential to share content from multiple other sources rather than from your own site. Re-pin the images that send out a good image of your brand and pin the diverse mix of images from your niche.

Your board should be a commemoration of services and diversity your brand offers. Show your style, services, and culture in the most unique way possible.

4.      Know the “how” of pinning:

Pinterest is all about exhibiting the meaningful images which serve to the human needs and help them accordingly. So a grainy and out of focus photo isn’t going to cut it for you. Nothing is more aggravating than a poorly planned and pinned board. The second most offending thing after the poor image is the “Awww” and nonchalant type of captions which certainly don’t add credibility and value. A well-formed, humorous and CTA phrases containing the necessary keywords help boost the visibility of the brand.

The most compelling of all the images are those which are simple, reasonable and related to the ongoing trends.

5.      Know the “when” of Pinning:

Knowing the when to do a particular thing is quite important, especially for the social media campaigns. And Pinterest is nothing different than other platforms. Pinterest also has its peak and low hours and the tip here is to pin on the least competitive hour of the day to get more effective results.

The highest rate of activity on Pinterest is observed on 5-7 am and 6-10 p.m EST. So make sure to post your content an hour before the peak hours to ensure better visibility.

A Tip: Do not post all your content at once or it’ll be considered as spammy activity.

So have your internet ready at all times to get effective results. I remember my internet connection was a pain especially when I have an urgent thing to do. And that is when I switched to Comcast Xfinity. Comcast packages are reasonable and cost-effective. Above of all internet is fast as light and is easy on the pocket.

I hope the article helps you understand the very basic but important points which can play a vital role in the success of your Pinterest campaign.

How to Automate Your Online Shop for Better Customer Experience

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The growing number of online shops and the development of ecommerce, in general, took the world by storm in the past decades, and this industry just keeps growing. The rising number of purchases made over the internet proves that modern customers prefer online shopping to physical stores.

With that in mind, each website that adopted ecommerce has one more thing to worry about: customer experience. Due to its customer-centric nature, ecommerce has grown significantly over the years.

There are two main reasons for this: the explosion of internet users and mobile users. That basically means that modern consumers prefer making their purchases over the internet and their smartphones. In both cases, customer experience is what really matters.

The trick is to automate your online shop to provide the best customer experience to each visitor, every time.

Coping with the changing ecommerce landscape is the main challenge that all retailers are experiencing but there are some good strategies that they can apply to remain competitive and relevant.

The omnichannel approach

The omnichannel approach is the main focus of both big and small players in the business world. It basically means providing a unified buying experience for each individual customer across channels that they prefer. Regardless of the type of device people are using, they can easily return to the platform after each purchase, which further increases their propensity to use your services.

This approach is more than just a sales tactic. It was meant to encompass the relationship and experience each customer has with a particular brand across different channels, platforms, and devices.

By combining technology, content, and the use of data, online businesses can deliver a seamless customer experience so that they win over the hearts of their customers and gain more revenue.

So, if a customer has an impeccable experience on the web, it should be the same on mobile. It’s that seamless experience which successfully syncs multiple channels that gives your customers an increased level of personalization and convenience, which has a positive impact on their buying decisions.

Now, if you provide an omnichannel approach, you’ll get better data on customer behavior, interactions and preferences because the number of customers who favor a mixed platform experience continues to increase.

Chatbots, AI and NLP

Harnessing and capturing customer data is a crucial part of growth and essential to improving customer experience. Automation and personalization are at the very heart of providing a cohesive and unified experience. We already mentioned the importance of harnessing customer data, but it’s also important how you use that data.

Scalability is one of the biggest challenges of personalization because it’s quite hard to provide the best customer experience to every visitor. The only way to provide brilliance at this scale is by embracing modern technology solutions such as chatbots, artificial intelligence, and natural language processing.

In fact, chatbots with the best AI and NLP automatically process, analyze, and make all necessary modifications based on the previously captured customer data. Depending on what you do, these chatbots can be easily customized to better suit not only your needs, but the needs of your customers as well.

Chatbot platforms such as SnatchBot.me allow you to fully customize your chatbot to better suit your business needs and the needs of your customers, and provide a flawless customer experience with each interaction.

Aside from being easy to implement in your daily operations, chatbots with the best AI and NLP will use sophisticated learning algorithms to adapt to the tone of conversation with each customer to deliver the most personalized experience.

Chatbots are also one of the best ways to automate all repetitive tasks, email marketing, and customer support to boost your workforce and ensure the best results. On top of all that, chatbots allow customers to chat with them in real-time.

By doing so, they improve customer experience but they also increase conversion rates by giving potential customers the ability to ask questions and get answers on demand.

Automate email marketing

Communication with your customers is one of the most important things in ecommerce. Since you’ll be using email marketing to reach wider audiences, you might just automate your email marketing to get better results.

You can do so by making emails more friendly and upbeat so that they actually encourage your customers to return, and informative enough to supply your customers with important information. Your automated emails should all fit this objective.

To avoid frustration, your automated emails should contain ads, product offers, and content that’s fully relevant to your customers.

Therefore, using real-time information such as product-browsing history or location is a good way to make recommendations and offers. It’s important that these offers and recommendations are according to the interests and preferences of your customers.

Your automated email marketing should be interest-targeted as that’s the most effective way to retain your online customers but also communicate with them successfully. That also means that you’ll know the preferences of your clients, so that you can send them automated emails with similar products as the best recommendations.

That way, you’re providing each customer with personalized services, which guarantees better customer experience.

Customer support

Great customer support means great customer experience, since it all comes down to this. Great customer support is what will give you a loyal customer base. This is also where chatbots and artificial intelligence can be of great use to you.

With the right software, you can turn your customer support into the most useful knowledge base that will be your best employee that works 24/7. Adding an intuitive knowledge base to your online shopping website is a great idea.

We’re not just talking about frequently asked questions here, we’re talking about the entire database of how to use your services. Chatbots with the best AI can be your little automated soldiers that will solve all support requests quickly and easily but, most importantly, in a timely manner.

By offering instant answers to your customers on demand, you’ll create a smoother customer experience. Automation means simplicity and replying to commonly asked questions should be as simple as it can possibly be.

Boost your workforce with automation, don’t replace it

Automation isn’t supposed to replace your workforce, it’s supposed to make it more efficient and let it focus on more important things that require actual skills. So, by embracing automation, you can now use your workforce for things that are closer to achieving your business goals.

Automation will take repetition out of the equation, but there are still a lot of things that require your attention and the best way to tend to those things is by letting your workforce fully focus on every particular aspect of your ecommerce to ensure maximum success.

Automation is just one of the best ways to support your workforce while doing business today and by putting your workforce and automation together, you will ensure the most exquisite customer experience for all visitors.

How To Grow An Online Business Into A Full-Time Job

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The idea of growing an online business into your main form of income used to be designated for those extremely talented people in the tech community. With technology being more widespread and available than ever before, the opportunity for a large number of people to start an online business was created. Running an online business from home does not mean that hard work does not have to be done. During the infancy of the business it is imperative to do quality work and to keep current customers happy. A spurned customer with enough malice can hurt an online business without too many customers by posting in a variety of areas. The following are tactics that will help grow an online business in order for a person to turn it into their full-time job.

Evaluate Your Skills

Establishing the right online business for yourself will take an honest evaluation of your skills. If you write high quality content at a high rate then starting a freelance content production business could be incredibly profitable. People who have a great eye for finding deals would be best suited in the ecommerce niche whether it was a drop shipping store on Amazon or their own personal site. There is a chance that you play a certain role at your company and you simply want to go into business for yourself. A great example would be an independent insurance agent that garnered most of their leads online that left a larger insurance company. The days of meeting face to face in many industries has changed and now a majority of processes can be handled with a few clicks of a mouse.

Find Your Niche

A ecommerce site that sells everything will have a hard time figuring out which products to concentrate their marketing campaign on. Find a niche that you find interesting or have extensive knowledge. Writers would want to be writing about things they are familiar with or can research easily. Doing technical writing for an engineering firm might not be a fit for a fitness fanatic while working with a nutritional supplement company would be. Web designers if they are great at what they do are in high demand for reasonable rates. This can lead a great designer to be able to pick enjoyable projects rather than taking anything that comes their way.

Offer Your Skills or Products Worldwide

The worst thing an ecommerce website can do is to limit the countries that they ship to. This eliminates potential customers worldwide which can be immensely damaging to an online business as people order things online daily across the world. BluePostal which is a shipping company in the Bahamas understands this as they note “Many U.S. online retailers and auction site sellers do not ship purchases overseas, charge too much for international shipping, or do not accept international credit cards.” If you are offering skills like that of writing it can be much less legwork as quality content in English is needed across the globe. The ability to perfect things like product descriptions can lead to a fruitful relationship with an online vendor or retail store’s online sector.

Market Your Business Digitally In An Effective Manner

Digital marketing can be extremely time consuming with many first time business owners not understanding things like SEO, social media marketing, and figuring out which type of ads will convert. This can take time but with enough outreach and link building you can watch your company start to rank with your competitors for certain keywords and phrases. Educating yourself online on the intricacies of digital marketing needs to be done otherwise the marketing that you are doing could be a waste of time. Outsourcing this once the business has become profitable at a certain level can be wise as well. Depending on what keywords and industry you are marketing in a few hundred dollars a month can allow your business to thrive through digital marketing.

Monitor Review Sites and Put The Customer First

Online businesses need to be more careful than traditional businesses when it pertains to online reviews. A few negative reviews can lead a prospect looking into the company to think the company is a fake or doesn’t deliver what is promised. The responding to negative reviews can salvage a relationship with an existing customer as well as showcases care for customer experience in the eyes of others that view the review. With this being said there are going to be people that continue to complain although the business transaction went smoothly. Social media needs to be monitored as well as a complaint tagging a company without a response doesn’t reflect well on the company’s mission to please customers.

Turning an online business into a full-time job can be rewarding personally and financially. The freedom that working for yourself offers is unmatched so start growing your online business today!