12 Tips To Reduce Bounce Rate and Boost Your Conversions

One of the major reasons for having a poor search ranking is the ‘Bounce rate’. When a user has to leave your website due to the loading time or any other reason, that is the most frustrating thing for any user. When this happens, it is known as the user has been bounced back from your website. Here, first of all, we shall see what is a bounce rate and its effects and then we shall see the solutions or the tips to reduce it thereby, increasing your conversions.

What Is a Bounce Rate?

Bounce rate is the percentage of users who leave your website right from its landing page without going to the second page. This means that you have failed to convince your user to stay on your website. A higher bounce rate will adversely affect your search ranking and this will result in other consequences that will lead to a  loss of your business.

Reasons For Bounce Rate

  • Slow load time
  • Poor navigation
  • Bad design
  • Poor usability
  • Lack of clear call-to-action and so on.

What Is a Good Bounce Rate?

80% is very bad, 70-80% is poor, 50-70% is average, 30-50% is excellent,  and 20%  or below is likely to be considered as a tracking error. These are the rates indicated by  industries though bounce rates vary on the basis of different content.

How To Reduce Bounce Rate

The problems and errors related to your landing pages can be easily fixed and this can fix  your high bounce rate problem if it is related to your landing pages. Further, for reducing  the high bounce rate, here are 12 tips which can help you with your bounce rate problem.
Provide a Better User Experience

A user experience comprises of how a user overall feels when he interacts with your website in terms of your services and products. A user should get an overall satisfying experience  with your website which will increase  our conversions. For  this purpose,  you need to  take the first step in this direction by creating a usable website  that performs  great on all  platforms and devices. This will automatically  increase users’  interaction with  your  website  and, in turn, it will help you reduce your high bounce rate.

Optimize The Placement Of Your Call To Action

Many or rather most of the users decide immediately within a couple of seconds whether  they want to stay on a website or not just by glancing on its first page and a particular area. Now, when you know that what your users are glancing at, you can optimize that area and  make it look more attractive and convincing to them. Make a call to action very clear and  honest so that it won’t mislead the user, giving him a bad experience and increase your  bounce rate.

Improve loading speed of your site

Already we have mentioned earlier that a user will decide whether to stay on your website in a couple seconds. So, it is very important that your website has got to have a good speed, not letting down the users with blank pages of loading scripts.

A/B testing and targeted landing pages

When you feel that your headline or call-to-action is not working , it is advisable  that you A/B test your different content on your different landing pages. Moreover, you can run A/B split tests on each page and implement different strategies for your content. You  can also  create different landing pages for different audiences, regions, and keywords.

Use  Videos To Occupy Users

Make more use of videos that are highly engaging and attractive enough to occupy users so  that you have to make less use of text. Users will be able to see them in full-screen mode  and can connect more with them rather than just simple text content.

Use High-Quality Images

Images are another effective tool to keep the user engaged with the website. So, it is  important that you make use of good and high-quality images that will grab  the user’s  attention and keep him engaged. The user should be able to see the images in an enlarged  form which will add to his attention.

Allow Your Customers To Speak For You

You must have seen on many websites, there are tiny testimonials written by the customers showing their experiences about the products or services. You can also keep a testimonial at a time from a client which can speak a success story. Customers usually, love to read success stories and you can make these success stories more attractive by illustrating them with a  video or an image which will add to the visibility of the site.

Keep Consistency In Your Content

You should plan a strategy to keep your content consistent. You also can use different  content strategies at the same time which may include social content platforms, mediums,  and  formats like GIF, to slideshows, SnapChat to YouTube.

Ensure The Content Readability

Content is the most important thing on a website for any user. You should make sure that  the content characters are readable on all the devices. If you fail in this area, the user won’t  stay on your website even for a minute and leave your website which will add to your  bounce rate adversely. The readability doesn’t depend only on the text color and size, but it  should also look beautiful and attractive to the user’s eyes.

Display Your Credibility

Before buying a product, the customer goes through a number of things to assure that he is going to buy a good quality and cost-effective product or a service.  He will  see  what offer  is being given to him along with the  quality and other  things. Moreover, the customer  also wants  to see the reliability of your products and services. He will assure  how  reliable you are as a company or a business. In this case, it is important that you show your credibility through displaying the glowing reviews of your products and services from third party websites like Product Hunt.

Target The Discontinuing Users

It happens that in spite of doing all this, the user may still want to leave your website due  to any personal reason or just like that. In this case, it is not your fault but, you have  a  choice with you to convert him into a subscriber. For this, you need to track the user at the  point when he is about to leave your website and show him a targeted message or a form  asking him his email address. This technique has proven quite successful and also it  prevents the bounce rate.

Target Occupied Users

It also happens that even if the user is engaged, they will leave your website. It mostly  happens with blogs and articles wherein, the user comes, takes what he wants and then  leaves. It won’t increase the bounce rate but it also won’t help you have conversions. For this, you need to give them special offers. For example, if you have a site of cooking, then your  offer should be a recipe book, not a fashion product.

Conclusion:

All the above-discussed tips will undoubtedly help you reduce your  bounce rate  and  increase  your conversions.

What to Include in a Digital Marketing Plan? 

In today’s internet-driven age, your company can die or thrive based on its unique digital marketing plan. Whether you’re venturing into online selling/branding for the first time or have dabbled here and there, it’s essential to create a high impact digital marketing plan around generating leads, driving traffic, and nurturing prospects for measurable, systematic results.

Because digital marketing has a lot of moving parts, you have to select the most appropriate elements, and then create goals, measures, and processes around each of them. That’s assuming you already know what the essential elements even are. Without clear direction, we witness little progress on most occasions. Whatever the case, the steps you take today will lay the foundation for your year ahead. 

If you’re not sure what to focus on, read on to learn how a digital marketing plan should be structured. 

  1. Prioritize SEO

You may know your brand positioning is great but is it reaching the right size audience? Search engine optimization can make a real difference when it comes to exposing your brand to the people who like what you’re offering. This part should include everything that is capable of ranking a website for competitive keywords, such as on-page, off-page, and penalty-related factors. On-page means the site’s content should match the answer to the visitor’s query. Off-page refers to the external link profile of your site and how many reliable brands link to you. As for penalty-related considerations, a website owner should adhere to Google’s Webmaster Guidelines.

2. Have an Advertising Strategy

Business growth is mostly about converting web visitors to profitable clients. Advertising plays a prominent role in dropping prospects into your conversion funnel. The fastest way to connect with your best prospects is through digital advertising. This part of a digital marketing plan should primarily focus on pay-per-click advertising, revolving around tools like Google AdWords. If the company is already running PPC campaigns, it could try its hand at Retargeting. Retargeting enables site owners to display ads to their visitors after they’ve left the website. Also, site owners can test waters with social media advertising. While Facebook marketing has become redundant, other avenues like LinkedIn adverts are a good option for companies of all sizes.

3. Focus On Landing Pages

Optimization isn’t limited to backlinks and keywords; it’s crucial that you optimize your web pages as well. Your digital marketing plan should list techniques to make landing pages user-friendly and engaging. If you want to get the most registrations and signups for your webinar, for instance, you need to ensure that your landing page gets the right message across. This is where a video, the copy describing the benefits of attending the webinar, customer testimonials, your unique selling proposition, and a well-written call-to-action (CTA) all come together. After all, these are the first things that people witness before they opt to register for your webinar or sign up for your event, so you’d want to make sure that everything they see piques their interest. 

In addition to these three elements, consider including analytics in your digital marketing plan. If you want to find out which of these channels are resulting in leads and conversions, analytics will help you find the winner. By frequently evaluating your results, you can figure out where you should be putting your funds, time and energy.  

 Conclusion 

There is a lot that goes into writing a digital marketing plan. But when it’s done thoughtfully it can be one of the most successful game plan your company has ever followed.