WordPress, a world-renowned CMS, is currently supporting a huge percentage of business owners in the online space. It is way more flexible than you can ever think.
If you are a blogger or a new agency, you can easily curate compelling content and showcase in its wonderful themes and templates. You can also convert it into eCommerce website with easy integration of WooCommerce, popular WordPress plugin.
In case, you have opted for this CMS to carry out your routine eCommerce activities then you must be aware of carrying out efforts to increase conversions. And, conversion rate optimization is the perfect marketing strategy to achieve so. ‘Conversions’, in simple terms, refer to the number of visitors who actually completed purchase from your website.
You can calculate conversion rate on your eCommerce website for a particular time period by simply dividing total orders placed by total visitors.
In context with conversion rate optimization, we can conclude it as a systematic, data-driven & result-oriented approach that allows you to,
– discover more about your visitors and compel them to take your desired actions.
In this piece of writing, I shall be emphasizing on different ways in which you can optimize your WordPress powered shop for more conversions.
Let’s have a deeper look those below:
- A thorough User Analysis
Before diving into any idea of improving your website, you should always consider user analysis. A thorough user analysis shall be inclusive of their demographics, purchase behavior, expectations, and preferences.
You also need to consider the most researched keywords on search engines to assess their expectations on real grounds.
- Tweaks in Web Design
Once you are done with user analysis, you need to adopt those in your website’s design as it is the first touchpoint between you and consumers. If you fail to impress them the designs, you are more probably set to lose visitors.
To achieve a sound and impressive web design, you can also consult any WordPress CMS development agency for better advice and technical expertise.
- Work on Website Navigation
The second area that grabs visitors’ attention is a website’s navigation i.e. how well are you able to take them through your website.
If you are being able to provide a web interface where your customers to find products quickly, your half job is done for generating more conversions.
- Get optimized for social selling
Social media platforms like Instagram and Facebook are gaining huge importance day by day. Initially founded as communication platforms, social media networks are now spreading their reach to online selling as well.
In today’s trade, it has become important to have a social media presence and that too an impelling one. So, you can opt for that too. Using proper hashtags, sharing & tagging, social group chats, clickable shop now links etc. can help you to increase conversions immensely.
- Optimized mobile experience
Nowadays, catering to mobile users is equally important as to desktops’ users. Almost more than half of all online traffic is coming via mobile devices. Thus, you need to make sure you have a website that is thoroughly primed for mobile screening.
Some of the best practices while optimizing for mobile devices are inclusive of mobile-first responsiveness, opting for mobile-friendly WordPress themes, using mobile plugins, and focusing on touch ability more than clicks.
- Seamless checkout experience
An online store’s checkout is amongst those best practices that can increase your conversions to a great extent. Having a simple checkout process, Free shipping, Guest checkouts, No hidden costs at the time of checking out are the best practices to build a strong relationship with the customer and retain them forever.
All the above-mentioned ways are the proven strategies while aiming for higher conversions in your online trade. However, the list doesn’t stop here and includes many more so you can reach out to WordPress experts for assistance.