Content is King! That’s a phrase that floats around the blogosphere. It’s true. Great content is the driving force of any blog. It will draw in readers and find its way to the search engines. Any blogger will tell you that you have to write good content. But how do you create good content?
If content is king, how do you get that crown?
Here are 10 ways that I’ve used to create some awesome content here on Riches Corner:
1. Write About Your Problems
Everyone has problems. This is the one area where you will constantly find new ideas for content. What do you do when you have a problem? You come up with a solution! So, what happens when you have a problem that you run into that’s specific about your niche? You search google. Maybe you read a book. You find a solution to that problem and you fix it.
So, for example, say you have a blog about a hobby of yours, such as running a salt water aquarium. You run into a problem with one of your fish getting sick. So, you do some research. Maybe you take some pictures of your fish and post a question on a forum. And you discover it has to do with something in your water. So you make some changes and your fish gets better. Now you have this great experience you can draw on. Don’t just move on. Write about it!
No matter if you are blogging about fishtanks, or blogging about blogging. You will run into problems. You’ll research and find solutions about your problems. Now write about it! Experiences like these are a great foundation for awesome pillar articles!
You will be able to relate a personal experience. You will have the research in hand to write your pillar article, complete with pictures. And best of all, your article will have that personal touch to connect you with your audience. Not only that, but it’s a great way to get some positive value out of a negative incident.
2. Write About Other People’s Problems
This is the next best thing if you don’t have a personal experience to draw upon. You can often figure out what the common problems are in your niche and start doing research to write a tutorial on how to solve these problems. In a sense, this may be a preemptive strike against the issue for yourself. You can find examples of the problem by searching online and show screenshots or a link back.
Again, your goal will be to develop a complete tutorial on how to solve that problem. Again these types of posts will turn into great pillar articles for your blog.
While this method will lack that personal touch of going through the problem yourself, people are always on the lookout for solutions to their problems. You don’t need to wait for disaster to strike you to write a tutorial on disaster prevention and solutions.
3. Write A Response to a Reader Comment
So often, I see a comment from one of my readers that asks a question. I’ll take the time and write a comment in response. I’ve also set aside some time to think on the reader’s question and even written an entire post answering that question.
Here’s an example of a post where a reader asked me if I could recommend a good free plugin for running a job board.
Again, this is a wonderful way to create a pillar article if the question lends itself to writing a tutorial. Even if the question doesn’t require a tutorial, you can write a great discussion on a topic and generate some comments in response.
4. Write About News
The news can be a great source of quality content. Not only is the news interesting to most people, the best thing about the news is that it gets built in search engine traffic. Often times when people read a good story on the news, they will search for more information on that topic.
Often times, I will read a news article that really strikes a chord in me. I think on it and think about ways that it may demonstrate an idea or theme that fits in with my blog. It may be a philosophical commentary or a direct discussion about the news story. It may be a quality that the news story demonstrates. When I find a story that resonates with me on that personal level, I try to find a way to write about it.
For example, recently there have been several stories in the news that have gone viral. Of course, we’ve had the crazy celebrities, but we also had a particular story that just resonated on a personal level with me. So, I wrote an article about how not to go viral.
5. Write About Trending Topics
If you really want to target search engine traffic, you can take a quick look at google trends. This will give you a list of all the hot topics that people are searching for online. You can scan through these topics. You can click on them and see the search results that they pull up.
Often these topics will revolve around entertainment news, but on occasion you can find a topic that relates to your niche. Click on the link and see what kind of news in trending in your niche. Perhaps a big company has discovered some new research, maybe there is a new strategy or technique being discussed in your field. You can report that news and write your own commentary on the topic.
6. Write About Popular Topics that are Being Discussed in Your Niche
Often times topics within your niche will follow some trends. If you follow other blogs in your niche (which you should), you can often see a trend in the topics being discussed. This can be due to some popular news item, or due to the relationship and connectedness amongst blogs. Either way, this is your opportunity to join in the discussion.
The best way to keep up is to subscribe to the rss feeds of the blogs that are interesting to you. If you haven’t subscribed yet, you can subscribe to my feed here.
Now, whenever a new article is posted, it will go directly to your feedreader of choice. You can quickly go through and read the articles from your blogs and get an idea of what topics people are writing about. Perhaps there is some news going on, or there is a challenge between several popular blogs. You can join in that discussion and write a post on that discussion.
This is an opportunity for you to link to other people’s blog articles and give your commentary and thoughts on that discussion. When you link to another blog, often times that blog author and their readers will take note and you may receive the benefit of their traffic.
7. Get Ideas from a Few Good Podcasts
This works particularly well if you are a commuter like me. I listen to a lot of podcasts on my drive to work. Two of my favorite podcasts are Pat Flynn’s Smart Passive Income podcast and Hector Cueva’s Business Podcast.
I get great ideas from each of these podcasts. If I am ever at a loss for coming up with content, I can often get a good idea from listening to these podcasts. No topic is ever completely exhaustive. I can listen to a podcast and think of some ideas on how to either improve on the subject matter or come at it from a different angle. Either way, it gives me ideas for new posts.
You can guarantee that if the topic is good enough to talk about on a podcast for 30 or 45 minutes, then it’s good enough to write a post for your blog. These guys don’t fool around.
The best thing is that you can find a podcast for virtually any niche. Just do a search on iTunes and you will find someone talking about your niche of choice. It’s a great way to learn and then convert into a topic for your blog.
8. Write About a Good Book
There are incredible pillar books in every niche. Reading a good book is the best way to gain a solid foundation on any subject. You’ll have several hundred pages of ideas that you can draw on to write about in your blog.
Take some of the ideas that your read about and think on how they apply to your own personal experiences. Break it down and write a post on the topic. You can reference the book to give your post additional authority. It’s a wonderful way to add some credibility to your post when you add a quote from the author.
There’s a very simple style to this kind of writing. You cite the premise from a quote in the book. Write a brief interpretation as to what you think the author means. Then you provide an example from your personal experience that demonstrates that concept.
A good book can provide volumes of material for your blog content. You can even break down the book and write a post on each chapter.
9. Recreate Your Own Material in a Different Form
We love to absorb information in different ways. Did you know that you could re-use your own material in creative ways and get more value out of your own posts? Turn one killer post into two killer posts by re-creating it.
Now, I don’t mean just copy your own post. That would be cheating. (and not very effective.) But you can take a post and create a video out of it. Or how about an info-graphic?
For example, you can take some images that you have in a pillar article and make a simple powerpoint presentation out of those images. Now you can run that powerpoint with a screencast program and create a great tutorial video. You can talk about your topic as you go through your slides and create a great presentation.
You can read about how I created a screencast with free online software here.
10. If all Else Fails, Find a Good Youtube Video
Sometimes, we are just short on time, or we’ve run up against a good case of writer’s (blogger’s) block. In those cases, youtube makes for a wonderful failsafe. Now, you don’t need to wait for writer’s block. Sometimes you just find a great video that you want to share on your blog.
I do this whenever I run across a particularly insightful video. I enjoy watching programs from TED Talks. These are talks given by successful people from around the world. They are at times humorous and insightful. Sometimes they can be philosophical. Often times, I will run across one that’s worth sharing with my blog audience. It makes a particular point that I feel is relevant.
Youtube allows you to embed their videos on your blog. So why not share the video. I can embed the video and do a short write up on some of my thoughts about the video. I can explain why I think it’s relevant to my audience. And I can give my interpretation of the video and foster a bit of discussion.
The key to any great blog is writing great content. Connect with your readers! Help them solve their problems. Give them some philosophy to think about. How do you get your ideas for great content? Have you found your own secret methods to earning your content the crown?
- You Are What You Love (richescorner.com)
- Feel like You’re Out of Content? Better Content Management to the Rescue (famousbloggers.net)
- Reader Challenge Roundup: Pillar Articles (smartpassiveincome.com)
- How to Start a Niche Online Business: A Foreword (murlu.com)