SEO stands for ‘Search Engine Optimisation’. This process aims to improve the visibility of a website or a web page in a search engine’s results. In basic terms, the more frequently a site appears in the search results list, the more visitors it will get by the search engine’s user.
Despite any algorithmic changes, there are some SEO tips and tricks that will always hold true. Here are 10 essential tops for beginners to help get web content to climb the ladder.
1. Content is king
This famous phrase is one of the most important tips you should remember. If your content isn’t relevant to what your business is all about, there isn’t much chance it will succeed, and it certainly won’t polish your reputation.
Our next essential tip is on the subject of keywords. Tools such as Word-tracker, and even Google itself, are widely used to look for those rich keywords that will bring your website plenty of traffic. It’s important to think about what your website will convert into traffic. You should even consider Google instant – which predicts your search using only keywords, before you have even finished typing!
3. Domain name
When you’re looking to rank highly for a generic phrase, and want a chance of reaching a good placing, then the domain name is one of the most important factors in SEO. Wherever possible, make sure that your domain name has got that crucial keyword that you aim to rank for.
4. Social sites
Facebook and Twitter aren’t just for teenagers and the adventurous older generations. Social media is a modern essential for any online marketing strategy, and should never be overlooked if you’re serious about your online business. Online presence within such an exposed framework is rewarding, but take care; it needs to be done properly. It takes a lot of control and planning to reap the benefits of social media improving your ranking, so make sure you know who is posting what on your behalf.
5. Smart phones and tablets
SEO isn’t all about keywords and searches; you can improve your site’s popularity and help increase traffic by catering for those who are going online with a mobile device. The number of people with a smart phone, or tablet that has web browsing capabilities is staggering. For this reason it is wise to make sure your website or page works well when viewed on a 4″ touch screen, as well as a 15″ LCD.
6. A picture says a thousand words
As the last point illustrated, more and more people are surfing via their handheld devices. Synonymously, then, a website’s looks and feel are directly linked to the way it is valued, especially with the younger generation, so make sure your site has a strong , relevant aesthetic. It is also vital to understand that Google reads images and processes them, so labelling and sourcing your images properly is a must. Don’t be tempted to upload an image with its default camera file name!
7. Go local
According to SEO Agency Distinctly.co/, Google is focussing more and more on contextual and localised results. Have you ever seen adverts that mysteriously know where you live, and offer you products in your area? Wherever it is that you are targeting, ensure that your IP address and hosting is there too.
8. Linking back
It doesn’t get much simpler, when it comes to SEO strategy, than to have internal links to your site on your web pages. When you’re creating new content for your website, linking back to your archives regularly should be routine. Remember though, not to get over-zealous with linking, visitors might get a little annoyed if there seems to be an excess, or if your links are completely irrelevant!
9. Coding is key
The code on your website is important; if your coding doesn’t hit that mark then a search engine won’t give you the results that you’re hoping for. Google, for example, interprets everything on your website, including the code. If your code is below par, it won’t make much sense to the search engine, therefore neither will the interpretation.
10. ‘Keep on keeping on’
Our final tip is perhaps the most essential for beginners and veterans alike. Despite the rigorous renewal, and the days of tweaks and changes, the important thing is to enjoy optimising your website or page. Your hard work will surely reward you with a swell of visitors, and make it all worthwhile.
Remember, all these tips are just the beginning. There are many more fantastic tips and tricks that can help improve your website’s ranking, and increase the traffic to all of your lovely content. Using these 10 Essential SEO tips for beginners, you can be sure that you are on the right path towards creating a truly successful site!
- License: Creative Commons image source
An article by Nathan Griffiths, a lover of all things tech and an SEO practitioner.