Have you ever looked a Magician, who shows different magic and vanish things in front your eyes? After watching this, you want to try this. But you fail because you don’t know the simple tricks. To get the success, you need to learn the skills and practice them.
SEO is like that. If you don’t know how it’s work, then you must fail. Use an SEO strategy is not enough for top page result. Your SEO strategy isn’t failing due to the fact Google’s got it out in your case, or because you’re experiencing some unexplainable penalty. Though it may be tempting to describe away your website’s failure to advance within the natural SERPs as being due to factors beyond your control, the reality is that there are many mundane factors that SEO campaigns fail.
Look at the list where I describe the cause of why your SEO fails and what to do regarding it and apply to your SEO campaign.
1) Are you using the tactics which are outdated?
In case you work with a big SEO company and the so called “SEO experts” with 20 years of experience help you to get more traffic and visibility, but they learned the thing 15 years ago and didn’t update their knowledge. In the fast moving SEO arena, those tactics won’t work.
An SEO strategy without proper up-to-date knowledge causes many problems. Your competitors are using more cutting-edge SEO tactics, for this reason, you are not able to outperform them.
The SEO change every day because of Google update algorithms regularly. As a result, you do not see the results which you want. Or even sometimes you have been out of the game. At this point, the obvious thing to check that you are using the right tactics which recommended as the best practice by Google.
2) Have you set the Goals?
Establishing unrealistic goals for the SEO campaign, like dominating Google for each service or product you offer, will most always lead to failure. Instead, set realistic objectives for the campaign and get success gradually. For instance, most businesses provide multiple services or products. If your business falls straight into this category, it can be overwhelming to achieve top rankings for all you offer. By having an incremental strategy, you can optimize for just one service or product, after you’ve achieved success, move onto the following service or product and so on.
Also, remember that an effective SEO strategy can be regarded as unsuccessful only as the goals are so totally unrealistic.
3) You must Setup Google analytics and Goal tracking
If you haven’t setup Google analytics and don’t set up your goal tracking, then how can you track your SEO campaign are working or not? Google analytics and Goal tracking option provide you what things are working and what are not. Without that information is like you drive a care without a break. You cannot learn why your SEO campaign is not functioning properly until you look at the previous choices. So, it’s a must work for any business.
4) Low Ambition
Excellent SEO is Costly. It’s too tough to justify the cost with your goals. When business owners learn how much it costs to get the favorable result, they prefer to reducing their target. If you want to spend small budget for your campaign, you must fail at SEO marketing campaign.
Most businesses don’t have enough time and budget for their SEO campaign. They always prefer results instantly at a minimum investment. You must consult SEO Professionals to check the timeframe and budget. If you are from the competitive industry, then you must expect the bigger budget and long time frame. If you accept shorter timeframe and not to provide sufficient budget, then you must fail, because you are not providing sufficient hours to your SEO guy to test and makes valuable steps for long-term SEO campaign.
5) Are you using the best keywords for your business?
Selecting the useful keywords for your business is challenging if you are working in the highly competitive category. Many businesses make the common mistake of using single keywords rather than long-tail keywords with GEO location to help local SEO. You must target the keywords which are popular and distinct.
Selecting the wrong keywords is the most common problem of the SEO failure. It’s a wise decision to hire the experienced professionals for the keyword research. If you select keywords by own without verifying the real data of which your customers are searching, and then you must fail. So choose keywords carefully keeping in mind about the local SEO factor.
6) Are you targeting the right audience?
Your SEO strategy must be for your targeted customers. Check what they look for when they needed your service or product. If you don’t realize the potential customer for you, then your SEO strategy must fail.
Targeting the wrong audience leads to business drops even if you rank 1st position on Google. Simultaneously, if you do not appear in front of the right audience, then they do not find your product and services. Which leads to drops your business profit and visitors.
The best way to check if you are reaching the targeted customers is to check the bounce rate of your website in the Google analytics. Bounce rate shows how many visitors leave your site without doing anything. If you have a high bounce rate, then you need to adjusted for the right audience.
Take your time and learn how the potential customer searches online and set the best keywords for your business to get the optimum result.
7) Are you using the right link building strategy?
You build links to your website. That’s great. But after the Panda and Penguin update link building is not so easy as previous. You must create natural links on your niche and must be looking for contextual link building tactics for you.
You will find 1000s of Gigs who are offering 100 links at $10. What do you get from them? Some spammy profile links!!!! Which not only down your rankings but, down your business also. The name of link building game is now high quality relevant natural link building. If you have not enough time to do this, then you must felt behind your competitors, and your SEO campaign must fail.
8) Are your content attracting your customers
If you write an average content which is not engaging and not provide the answers which your customers want, then you must fail to get the top position and fail to get the traffic. Write content for your clients not for search engines. Use a content strategy and write content which provides sufficient information to your customers so your customers like your content and engages with your business.
9) Check your Anchor Text – Not over optimized it.
After the Penguin update it’s a must needed lesson for every SEO is don’t over optimized your anchor text. You must follow the anchor text rules. Keyword optimized exact match anchor text is no more than 30 %. You must look for branding and brand links. Use your brand name as anchor text is a good idea. You need to use keyword variation to prevent from Google penalty and lead your SEO campaign towards unsuccessful.
10) Are you using social media correctly?
In this time Google focuses on the social media campaign. There is three pillar of a successful SEO campaign – 1) Content is King. 2) Natural and relevant, high-quality link building. 3) Social media. If you are not using social media as a part of your SEO campaign, then Google ignore you. Develop your brand through social media, build a robust social media campaign for your business to make the most of it.