As you probably already know, your social media strategy is continually growing and changing. New technology, fluctuating interests, and changes to your overall marketing branding strategies can certainly influence change in your social media strategy. New information about the success of your current social media marketing efforts also has an impact. Fortunately, there are many tools that can help you develop, measure, and execute your social media strategy. Here are 10 of them.
It is difficult to create a great social media strategy if you don’t know where you currently stand. You also cannot make improvements to an ongoing strategy if you do not have real numbers to quantify what works and what does not. Google Analytics gives you insight into traffic, external links, bounces, click through rates, and other information to give you insight into what works and what does not.
This may seem like a strange choice for improving your content marketing strategy, but if you give it a try, you may find Pinterest to be immensely useful. First, it is a great place to stockpile content for later curation. This is great for weeks when you simply don’t have the time or staffing to generate fresh, new content. You can also use pinterest to store bits and pieces of information that may become posts at a later date. Finally, you can create public pin boards where your followers can access pinnable content that you have created or shared.
This tool allows you to filter and sort your social media followers using criteria such as most engagement, geographic location, and interests. You can use this to create categorized lists of followers that you can contact with targeted messages or other marketing efforts.
This is a free and easy to use utility that allows you to create graphs, charts, infographics, and presentations. In other words, all of the cool visual content that will influence your followers to share your posts on their social media pages. If you are just now adding visual content your digital marketing strategy, this is a great starter tool.
AllTop aggregates trending headlines from respected publishers and websites in the areas of entertainment, sports, business, technology, and more. You can access headlines and articles simply by visiting the Alltop.com website, or you can create an account and customize the content that you see. AllTop can be a source for sharing relevant content or a place to find content inspiration.
You want to be very careful that your writing is specifically geared towards your target audience. If you paste your content into Read-Able, you will get some very useful feedback. For example, if you want your content to be read and shared by a general audience you would aim for a grade level of 6-8. You would also want your Flesh Kincaid score to be relatively high. This website provides you with this information along with stats on your usage of complex words and sentences.
The most popular and easiest to create forms of interactive content are polls and surveys. When you use Survey Monkey, you can create your own surveys and polls and then embed those in your blog posts, on your website, and share them on your social media pages. Your followers will appreciate getting to share their feelings and opinions, and you will get valuable input on matters ranging from the quality of your products and services to which of your content offerings they like best.
Buffer is a utility that allows you to plan and schedule your social media posts. This allows you to release, curate, and promote content on a 24 hour cycle. This means that no matter where your readers are in the world, they won’t miss out on your content. It also means that you can write your posts ahead of time and release them on a time schedule that is convenient for you. This is especially useful when promoting new content.
Never underestimate the power of a great headline. Good headlines have a direct impact on SEO. They are also the very first thing a potential reader sees in one of your posts. Headline-Analyzer is an online utility that will analyze your headline for length, readability, use of power words, and other features. It will also show you how your headline will appear on various search engines and in email subject lines.
If your writers are producing a lot of content, their writing can become repetitive and dull. This is often because they are using the same words and phrases over and over again. Cliche finder locates standard cliches that make writing dull, and it also identifies repetitive words and phrases as well.