In the rapidly changing online marketing world, it is very important to keep yourself updated on the current developments. One of the best ways of doing this is by following other respected and trusted online marketing experts. Such experts are always sharing new ideas and valuable advice to the industry.
Here are some of the online marketing gurus you need to keep your eye on:
- Avinash Kaushik
Avinash is the co-founder of Market Motive and a seasoned online marketer. He is the author of two best sellers: Web Analytics: An Hour a Day and Web Analytics 2.0. Avinash also shares his knowledge of data analytics on his blog Occam’s Razor, as well as in various forums as a speaker.
- Neil Patel
A conversion, marketing and web analytics guru, Neil Patel is the founder of KISSMetrics, Quick Sprout and Crazy Egg. He contributes often to publications such as TechCrunch, Entrepreneur.com, Forbes and Fast Company. In addition, Neil has worked with popular brands such as Amazon, NBC, GM, Viacom and HP. His articles can be found on the Crazy Egg blog, Kissmetrics blog and the NeilPatel.com blog.
- Ian Cleary
Ian is the brainchild behind RazorSocial where he offers training in social media and content marketing. Using the latest technology and tools, he helps companies accomplish more with social media. Ian is also a well known speaker at marketing forums such as Content Marketing World and Social Media Marketing World. He is a frequent contributor to Social Media Examiner, Entrepreneur and the RazorSocial blog.
- Tim Ash
The CEO and President of SiteTuners, Tim Ash is an expert in conversion rate optimization, landing page testing and user-centered design. He has spoken in major events such as PubCon and Search Marketing Expo (SMX). In addition, he is the brains behind the Conversion Conference. His popular book, Landing Page Optimization, is available in six different languages.
- Sujan Patel
Sujan Patel is the cousin of Neil Patel and an accomplished online marketer in his own right. He is the co-founder of Web Profits, a popular marketing agency that helps companies create brand awareness and get more customers. Some of the companies he has worked with include Sales Force, Turbo Tax, Sony and Intuit. Sujan is also a partner in other firms such as Narrow, Mailshake and ContentMarketer.io. He contributes regularly to Entrepreneur and his own Sujanpatel.com blog.
- Andy Crestodina
Andy Crestodina is a web strategist with lots of experience in interactive marketing and web design. He is the co-founder of Orbit Media, and the founder of the popular marketing conference Content Jam. Andy is the author of the book ‘Content Chemistry’ and a contributor to a wide range of marketing websites. However, most of his podcasts and articles can be found on Orbit Media.
- Mari Smith
Mari Smith is one the most respected authorities in the field of social media marketing, especially Facebook. Christened ‘The Queen of Facebook’, she is the co-author of ‘Facebook Marketing: An Hour A Day’ and ‘The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web’. Mari has been named severally among the Top 10 Social Media Power Influencers by Forbes. She has even partnered with Facebook as a marketing expert. Mari’s articles can be found on her own blog as well as on Social Media Examiner.
- Bryan Eisenberg
Often referred to as ‘The Grok’, Bryan Eisenberg is one of the top CRO experts in the world. He has written several best-selling books including ‘Always Be Testing’, ‘Buyer Legends: the Executive Storyteller’s Guide’ and ‘Call to Action’. These publications have been acclaimed by New York Times, Business Week, Wall Street Journal and USA Today. Bryan is also a much sought after speaker, and an advisor to several marketing agencies.
- Heidi Cohen
Heidi Cohen is in charge of content at Actionable Marketing Guide, a blog that offers valuable marketing tactics and tips for small businesses. She also runs her own business Riverside Marketing Strategies where she helps clients create successful marketing campaigns. Heidi is a seasoned speaker and has graced marketing conferences in South America, Europe and the U.S.
- Rand Fishkin
Popularly known as ‘The Wizard of Moz’, Rand Fishkin is one of the world’s leading authorities on entrepreneurship, marketing and SEO. He is the former CEO of Moz, as well as the co-founder of Inbound.org. Currently, Randy is a board member, product designer, content creator and advisor at Moz. He is the author of the popular book ‘Inbound Marketing and SEO: Insights from the Moz Blog’.
- Syed Balkhi
Syed Balkhi is a respected specialist in conversion marketing, lead generation, social media and viral growth. He is the founder of the popular WordPress resource site, WPBeginner. He is also the co-founder of List25, WPForms and OptinMonster. Syed has worked with numerous businesses and helped them establish successful online marketing strategies. He offers valuable tips and tricks in the Syedbalkhi.com blog.
- Zac Johnson
Zac Johnson is one of the most respected internet entrepreneurs in the world. He started his career as a teenager and has made millions of dollars as an affiliate marketer. Zach shares tips for making money online on Blogging.org, as well as his own site Zachjohnson.com. He is also a regular contributor to major publications such as the Entrepreneur.com.