How do you convert your visitors to buyers through your content? Is it even possible to achieve conversion through content alone? Are we talking about keyword stuffing? No – we’re talking about content that’s unique, exceptional with strategically placed keywords.
1. Keep Your Keyword List Handy
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Keep a list of your top income-generating keywords by your side as you write content. At the right junctures, throw in your best keywords so that they flow in well with the content, without jeopardizing your content quality, readability or reader’s pleasure.
2. Create Your Own Writing Style
Create a unique voice of your own that stands out amongst other bloggers’ content. Don’t copy another writer’s writing style; rather, borrow from different styles and use them all to create your own.
3. Write In A Conversational Style
How do you speak to the people you know? Do you use flowery, long winded prose? You don’t. You converse with them in easy terms. Use the same conversational tone when you’re writing as well. Write in the first person and refer to your audience informally as ‘you’.
4. Add Unique Value
Through each post, think what value you can bring to the reader, notwithstanding the subject. Can you research some unique examples? Do some digging and add links to authoritative sites for additional reading? Can you throw in some great pictures or graphics to help the reader understand your content better? Do this for each post.
5. Keep Your Readers On Edge Using Teasers
At the end of each post, drop a strategic teaser about the next post and its contents. This will keep your readers engaged and they will come back to your blog to know more about your next post. To achieve this, you must keep a set of posts or post ideas ready beforehand.
6. Encourage Comments
Ask a question at the end of every post. Make it an interesting question, such as what the reader feels in particular about the issue you’ve detailed in the post. All you need is one comment; you must then respond immediately with another question, which will initiate a discussion and keep your readers engaged.
7. Invite Guest Bloggers
Make sure you invite authoritative bloggers in your niche to guest post on your blog. Your blog must first be established and fully networked or else a top blogger won’t bother with you. Ask the bloggers to write on topics that are of specific appeal to your audience. This will keep your audience engaged and also impress them a lot.
8. Occasionally Vary Your Content Format
If you’ve uploaded a text post today, try and get an infographic out tomorrow. Next week, go with a podcast, and the week after that, a product review with great pictures or video of the product you’re reviewing. Even if your blog is predominantly text-based, throw in a different format now and then to add interest.
9. Use Proven Post Types
“How To” articles , lists, video demonstrations, case studies, breaking industry news, funny posts – all these post types appeal to various audiences. Find out which ones work best with your niche and upload a few posts in each type now and then.
10. Hook Them With Your Title
Hook your audience with a title that generates curiosity. For example, if you saw one of the following titles, which do you think you’re more likely to click?
Marketing Strategies For Maximum Revenue Optimization
12 Sure-Fire Ways To Earn Great Revenue This Year
Well, you’ll click the second title. The first one is boring and thesis-like.
11. Tighten The Hook With The First Paragraph
Your first paragraph should take off from that curiosity-generating title. Let the first paragraph talk about your topic and hand out a few teasers. You want to get the reader to read the rest of the topic.
12. Keep Them Engaged With The Content Body
Keep your content paragraphs brief. Throw in plenty of examples, statistics, and facts and figures to illustrate your points. Add some images or graphs, but remember to align them in line with the text. No one wants to scroll 12 pages.
13. Break Up Your Content With Headers
Be sure to divide up the content into headers, sub-headers and bold them. Use bulleted lists to detail examples. Add captions to your pictures and graphs. Throw in some quotes. Make sure there’s enough white space so that readability is not affected.
14. Finally, Include A Call to Action
After reading a good post, don’t assume that your visitor just knows what to do –you have to push them in the right direction. Your CTA can be request for subscription, tell a friend, share your post, tweet your post and so on.
15. Ensure Good Quality Writing
Last but not the least; ensure that whatever you write is clear of spelling and grammar issues. Remember no visitor is going to take you seriously when you don’t take your content seriously.