If you want to jumpstart your link building efforts to improve your search engine rankings and drive traffic to your blog at the same time, link bait is the way to go. Link bait is just like it sounds. It is bait that will grab readers’ attention and gather exponential links from different websites throughout the Internet.
Of course, if creating link bait was that easy, then everyone would be doing it successfully. And sometimes even the best attempts at creating link bait to build a viral buzz fail miserably.
Here are three important tips that you can use to create link bait and draw attention to your blog:
- Write an authority post. If you can dig up some strong research related to your niche to write a solid, authority blog post, then you’re on the right track. Why? Your readers want to know that you are an expert in your industry. And when they know that they can trust in what you have to say, they will pass along the information to their friends in social media. If you are able to write a high-quality, authority post with research to back it up, it will stand on its own and have the likelihood to be linked to again and again.
- Write about a newsworthy topic. To qualify, you need to be up to date with the latest news in your industry to write a newsworthy blog post. If you are a day too late, then your attempt at creating link bait is going to fall flat. Stay up to date with Google news alerts for your top keywords. Keep tabs on the trending topics on Twitter. Follow the most relevant voices in social media. Once you have your ear to the ground in your niche market, it will be easier and easier to pick up hot tidbits of information to blog about. And when you blog about newsworthy topics again and again, you’re likely to hit the nail on the head and write about a current topic that readers want to read more about and pass on to their friends.
- Write a how-to guide. How-to topics in any niche are widely searched and will bring traffic to your blog. It is helpful to create a complete how-to series on the most popular keywords searched in your industry. To get ideas, become active in forum communities in your niche. There you can observe the most popular questions that users are asking and are desperate to find the answers to. You can then turn these questions into how-to posts to attract readers to your blog. An example would be the popular question of, “Where can I find the best anti-aging supplements?” if you are in the vitamin industry. You can then write a how-to post entitled “How to Find the Best Anti-Aging Supplements” to attract readers looking for the answer to this question.