4 Areas of Your Ecommerce Business You Should Consider Outsourcing

As an ecommerce business owner, you may be tempted to run a one-man ship, especially during your business’ early stages. There’s pressure to get everything right, from your brand messaging to your ad copy to your website design. Sometimes, previous bad experiences hinder entrepreneurs from outsourcing work again. But the fact is, there are some areas of the business that are much better left outsourced. And according to the American Psychological Association, multi-tasking comes with a price: if you take on too many tasks or responsibilities at once, it can lead to a 40% decrease in productivity.

It can be scary and challenging to get rid of the “If I want something done right, I have to do it myself” mentality, but once you get into the groove of running a business and working with reliable partners, you’ll feel much better about your decisions. Outsourcing work will also provide you with more time to focus on your customers and delivering the best product or service. Here are five areas you should consider outsourcing:

Order Fulfillment

If you think working out of your home or garage — with ceiling-high piles of boxes and bubble wrapped stuffed into wall corners — will work, you’ll quickly discover that this is more of a nuisance than anything. Once you’ve gained a reasonable amount of traction, there are dozens of reasons to consider customized distribution services.

First and foremost, a logistics company can leverage state-of-the-art warehouse facilities and technology to get your product packaged and delivered in the most efficient manner possible. These companies typically employ the latest warehouse management technology to provide real-time inventory reports. Your shipping standards are so important because they are the first physical representation and impression your customer gets of your business. Any inconveniences to the supply chain can be very costly, and damage your brand’s reputation.

Website Design

Unless you’re a website designer, don’t try to design your ecommerce website solo. Sure, platforms like Shopify and Squarespace make it look simple to pick a theme and throw together a website, but if it seems too good to be true, it is. Even with a bare-bones theme, you still have to customize the page and make it cohesive with the brand image. If you find that you have ideas for how your website should look and can’t make it easily happen on your own, that’s a sign that you should be outsourcing your design. There are relatively inexpensive web design options on freelance sites like Fiverr and UpWork. Alternatively, if you have a more flexible budget, you can hire a design firm.

App Development

Mobile application development is the future of business. However, it’s highly complicated, and many entrepreneurs would rather focus on the business end than coding an app. In addition to the application development, the app also has to be thoroughly tested for bugs and approved on the Apple or Google Play store. You’ll need a professional who has been through these steps many times, and can help bring your ideas to fruition.

Contrary to popular belief, you can inexpensively outsource app development to a professional team for anywhere between $5 – $10K. Always request a proposal before locking into a contract. The proposal provides a detailed outline about how the agency plans to help you achieve your goals.

The most important points to consider when hiring a third-party vendor (especially overseas) are budget, project management, communication methods and technical expertise. Research is critical when choosing a vendor. Platforms like Clutch and UpWork are great starting points for discovering accredited talent.


Let’s face it: bookkeeping just isn’t fun, and it’s very time-consuming. To avoid a potentially crippling financial mistake, outsource your bookkeeping duties to an experienced team. Keep in mind that bookkeeping isn’t the same as accounting; it’s the process of preparing documentation for the accountant. There are many benefits to outsourcing your bookkeeping, such as having access to some of the top technology in the space, and an entire team versus an individual. Services like InDinero handle many back-office tasks that you don’t have the time to do.

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