Many web site owners spend much of their money and time generating traffic and building lists. However, successful website owners know that improved web site conversion rates will cut their efforts in half.
A component of conversion rate optimization involves creating a squeeze pages which will help in your list building efforts. When it comes to online marketing, this is very important. You want a page encouraging visitors to want to be part of your list and not one that encourages them move on to the next site. Once contact information is left by your web visitors, this gives you permission to get in touch with them through email. This is the most cost efficient and effective method to deliver your message.
For a second, think about making an impact rather than merely making contact. For instance, you can either send email spam to a hundred people an hour but this will not be as effective as providing value to your web site visitors that want to learn from you.
Your conversion rate increases once you make an impact. This is the difference between getting a two percent and a sixty percent opt-in rate. I have been on both sides of the fence and can tell you that this is something that is verifiably guaranteed to work. Below are four tactics that can improve your web site conversion.
1. Focusing on Engagement
Although it is good to have a lot of traffic and a lot user subscribers on your list, there are usually a few people on your list that will truly ‘get’ you. This is where your focus needs to be on those inviduals. Zero in on making a large impact on few individuals is going to get you further than a high Alexa rating or RSS subscribers that amount to a gazillion people. For some models of business, these metric types do matter. Also, you need to give your web site visitors motivation to leave their information, for example you can offer a free gift that is easily downloadable. Offering a gift that has something to do with their niche is going to be something few can resist.
2. Less is More
To say you have a site that has great website conversions mean your opt-in rate is around seventy percent. These are forms for a highly-targeted, small group of people who visit your web site that you truly speak to their requirements. Therefore, you do not want to try to target everyone. You want to target a specific niche or demographic.
In addition, offering fewer choices is another recommendation. Rather than offering tons of choices, you should have a few great options. Think of t-shirts, where it is easier to choose between three great colors of the same style versus ten different colors of one style.
3. Make the Path Clear
As you design your webpage, make sure you keep the page’s goal in mind and design every one of the pages accordingly. In other words, optimize every page to make it clear what your goal is for the user. Therefore, it is best that every page has a call to action.
Another way to increase your conversion is eliminating information and fields that just are not required. For example, many websites ask tons of questions at check-out and most people just don’t have the time or the inclination to fill out a lot of information. Do you really need to know how they found your website? Do you really need their phone number? It has been shown that if you ask for the first name only instead of the first and last name you will increase your conversion rate significantly.
4. Deliver a Quick Message
On your webpage, make your message as clear and brief as possible. Your main goal is for web site users to opt-in. To do this, you need to focus on letting them know what they have to do to opt-in and what they will get. As you design your pages and you are thinking about the purpse of the page, try to get to your point quickly in your content.
These four tips should help you increase your conversion rate. Remember, by increasing your conversion, you will dramatically improve your bottom line without spending extra money.