Digital advertising is a trend in itself. The possibility of publishing ads online and getting money from it has been available since the advent of the internet, but the way it can be done changes so often that it is almost impossible to know what are all the options on the table.
Despite it, there are a few things that experts are considering the current trends in digital advertising, and you should keep not one but two eyes on them. Here they are:
Trend 1# – Mobile (content) is the king
If your website isn’t responsive yet, rest assured that your competitors already is. The use of mobile devices to access the internet has been increasing day after day, with some households solely relying on them in several countries.
So your ads that go along with your perfect content should also be customized in a way that works well in smaller devices in a friendly way – we all know how much people hate ads that make the already complicated mobile navigation even more confused or slower.
Trend 2# – Wearables and IoT will become channels
Smart watches, cars, and even your fridge, might become your next channel. With the ability to surf the web becoming available in many gadgets, it also opens new opportunities for digital advertising.
The formats and strategies are still unknown, which also mean that there is plenty of space for testing creative ideas. But the main thing here is to keep in mind that you might need to create very specific ads to each one of the wearables and IOT gadgets available in the market.
Trend 3# – Apps will become a marketing strategy
Since Google started to index apps, they become more attractive from a digital marketing point of view. But it is not only the app industry that can benefit from it but any company, as the search engine makes no difference from a promotional to a game app, for instance.
So it is expected that some companies will start to create apps just as a way to promote their ads directly or indirectly. And those others will decide to invest more in well-established apps, so they can bring organic traffic to their websites and applications for less (compared to traditional media).
Trend 4# – Video ads will become more popular
If TV is dying or not is very early to say, but the number of people watching their favourite shows and movies online is risen up.
YouTube has been offering an advertising service for a while, and, while most of the popular services, such as Netflix, ask for subscriptions instead of showing ads, it is also very early to say that they won’t be broadcasting advertising as well at some stage.
But one thing to consider here is that, again, the format will have to be adapted. There is a long way to go from making digital advertising more valuable than TV advertising, as there are many factors to consider – starting with the fact that some people just can’t bear the idea of watching ads online. Anyway, it is in the expert’s hands to find out the way around it, as the audience is just there waiting to be properly reached.
Digital advertising is getting a new perspective. New opportunities, vehicles, and channels are being created, leaving the specialists with plenty of options and several challenges.
Everything is getting mobile, and the internet is closer and closer to our daily lives, bringing a different light to online marketing.
What matters here is to be aware of in which direction is the industry (and your clients) moving, so your ads can be there too, no matter what is the appropriated format.
Just make sure that you are ready when needed, so your competitors won’t be there before you, as, in the online world, the chances to win are bigger among those who show up first.