Have you sat behind a video camera and recorded something interesting yet? I’m guessing you’ve written articles because it’s the easy thing to do. You don’t get nervous writing some words in a text editor and publishing them on your website because nobody can see you. If you want to shoot videos it’s different because it takes guts. If you’re scared to speak on camera you must get rid of the fear because your website’s future success could be at risk.
I don’t know if you have noticed yet, but online businesses have been improving at an alarming rate and written content just doesn’t cut it anymore. You will still make money, but what if you could make more by using videos? We’re going to look at why they are so important and why they could have a big impact on the amount of sales you make. Once you’ve finished reading this you should think long and hard about what you’re going to do next.
You look more professional
Anyone can throw up a website and publish some articles. You know this is true because you’ve witnessed some of the most horrible websites in the world. When you only publish written articles it just looks like every other website under the sun. If you publish videos it’s different because shooting one is a lot harder. A professional website will always make more sales because you will be more trustworthy.
Convey your authority
It’s easy to cheat when you write articles because you could get great information from anywhere. How many times have you read something online and it’s sounded great but then you’ve found out later the person copied it from someone else? If you are speaking on video everyone will be able to tell whether or not you know your stuff. If you know what you’re talking about they will be able to hear it in your voice.
It’s worth more money
If you decide to sell a course on your website you can make a lot more money with videos because they have a higher perceived value. Would you pay a hundred dollars for an eBook? Not many people would, but if it’s a 15-part video course it will be different because it seems like it’s worth $100 even if it’s the same content that is in the book. If you can make more money using video you should definitely do it.
People also use a video on their sales page and it can have a huge impact on conversions. This won’t happen all the time and there will be instances where a written sales page will convert better, but it doesn’t mean you shouldn’t be testing it. Can you imagine how much money you would make if it doubled your conversion rate? You don’t need to imagine anything because I can tell you it would double the amount you’re making right now.
A mobile world
Mobile phones are taking over the world and everyone has one in their pocket. Have a look at your analytics and you will see what percentage of your visitors are viewing the site from a mobile device. Have you tried to read an article on your phone before? It’s not easy and most people won’t even bother to try, but they will happily watch a video. Even if they just listen to it they will still be consuming your content.
What do you think?
By sitting down and speaking on camera you will make more money. We’ve gone over some great reasons why you should be using video, but at the end of the day it’s to get more money in your pocket. You can’t leave any sitting on the table, so start creating videos today. Are you going to give it a try?
Phil Raymonds is an online marketing professional.In his free time he rambles away on his various business blogs. On one such blog he has said that one must contact only certified video production companies for business purposes. To know more click on this linkedin page.