Businesses looking to make more profits in this day and age will do better to have a site dedicated to selling their products and/or services. However, just creating a website and telling people to make a purchase are not enough. Businesses need to implement good search engine optimization (SEO) strategies so that their websites gain traffic, and more importantly, have conversions.
Here are five that can jumpstart any e-commerce website:
Perfect Product Pages – Provide as much relevant info about the products you’re selling on individual pages dedicated to each one. Write engaging copies, listing down important details. Record videos showing how they’re used and how effective they are. Create an image gallery whether or not visuals are crucial to your business because people also search for products through image searches. Make your products look and sound like they’re exactly what your customers need.
Informative Blog Posts – Blog posts allow you to further inform potential customers, and they can rank higher in search engines through keywords inserted in the title and the body. With a comments section, it also lets you interact with them on a more meaningful basis, where you can directly answer their feedback. Link to your product pages as well with keyword rich anchor texts for better internal linking.
Customer Reviews – Ease potential buyers’ doubts by letting those who’ve already tried your product to write reviews. They will be more willing to spend cash if they’ve heard good things about your offers. It also helps rankings because of the new content your website will produce and the increase in user activity.
Trust Signals – Like customer reviews, trust signals such as complete contact pages and certificate badges from credible organizations will make visitors more confident in doing business with you. For your contact page, include your business’ email address, phone number(s) and physical address. When customers know that you can actually be reached, they will believe in the legitimacy of your company.
Keyword Page Targeting – Keywords are essential to getting websites to rank higher. Maximize their effect by using your keywords on the most appropriate pages so searchers will land on the pages suitable to their exact needs. Broad keywords are general info so place them on the home page. People who use specific keywords are probably looking to buy, so place them on the product pages. Insert them as well on the title tags and the meta descriptions.
Transform merely interested visitors “window shopping” online into full-fledged paying customers by implementing each of these strategies, and make your e-commerce website work for you.