This article is going to highlight the best eCommerce development platforms for SMEs in 2019. Read on and choose the most feasible one for your business.
Well, this is an undeniable fact that the right ecommerce platform can help you to empower your online business tactfully. But the question is how you will know which one is the best option for your business!
Most of the SMEs look for design, user-friendliness, affordability and functionality while choosing an eCommerce platform. But you need to understand the point that every business is different from another. Hence, the business requirements and needs can be different as well. Thus, to meet the demands of the diverse business types, you will find plenty of eCommerce development platform options in today’s market.
This article is going to discuss the best eCommerce platforms of 2019 and beyond in no particular order among the handful of options. Also, this article will be highlighting the respective pros of using each platform.
Why Choose an eCommerce Platform?
Before heading to the popular eCommerce platform options, let’s discuss why you should use this platform in the first place and how you can be benefitted!
With the right platform, you will be able to
- Gain fruitful insights into the customer experience
- Run special offers and promotions
- Manage all the product and services prices
- Get access to the analytics to devise marketing strategy accordingly
- Personalise your services and sales
In simpler words, a suitable eCommerce platform will help you to manage all your services and products in one place.
Hence, while choosing a platform, you need to analyse your business’s needs and requirement first. Then you need to jot down the list of features you are looking forward to implementing in your online business and accordingly choose the platform.
Now, here are some popular eCommerce platform options.
According to the market analysis report by BuiltWith, 215,425 live websites are using Magento!
It is popular for offering scalable solutions to businesses. Hence, if you have a long-term plan to expand your business to new markets along with managing multiple websites and complete integration between the online store and the existing systems, Magento will be the best choice for you.
Here’s a quick sneak peek to the pros of using Magento.
- SEO friendly
- Full integration with the existing systems
- Process recurring payments
- Shipping capabilities
- Setting up member subscriptions
- Open source
- Features of managing multiple sites, locations and currencies are available
- Managing offers and discounts
Starting from small business owners to large enterprises – this platform is suitable for every need!
The BuiltWith market analysis showed that almost 741,723 live websites are using Shopify as their platform. It is a great SaaS platform provider.
Some of the remarkable features of Shopify are
- Built-in mobile functionality
- SEO friendly
- User friendly
- 24X7 support
- Quick to market
Another added benefit of using Shopify is that it has a short learning curve. Hence, you can easily become adept in handling this platform.
Various market analysis reports have reflected the fact that Shopify is popular among most of the starter websites along with the businesses having SKU counts below 100. If your business does not fall under this category, you might have to look for other eCommerce platform options.
According to the BuiltWith report, more than 2,906,780 live websites are using WooCommerce.
What is the secret behind this immense popularity? Well, you can add an online store to your site simply via a plugin! Some of other popular features offered by WooComerce are
- Offers great flexibility to do customisation
- If you are already having a WordPress-built website, expanding this site to an eCommerce store is almost effortless with WooCommerce
- SEO friendly
WooCommerce is mostly favoured by the online startup business owners and bloggers.
Another popular eCommerce development platform is OpenCart, which is well-known for offering visually attractive online stores. Ease of use is another mentionable feature of this platform. According to the market analysis report by BuiltWith, almost 347,683 live websites are currently using OpenCart.
Here’s a list of some of the best features offered by this eCommerce development platform.
- SEO optimisation
- Bootstrap responsive
- Module and template customisation
- API integration including eBay and Amazon
- Easy store migration and upgradation
- Template integration and theme designs
- Solutions for payment gateways
- Training and advisory
Due to being feature-rich as well as its affordability, most of the small medium-sized businesses love to consider OpenCart as their respective eCommerce development platform.
According to the statistics provided by BuiltWith, almost 47,496 live websites are using BigCommerce as their platform. It is a great SaaS platform provider. Also, this platform is a growing CaaS platform provider.
Some pros of using BigCommerce are
- Flexible APIs
- SEO tools
- Great integration with eBay, Amazon and more
- Discounts and promotions
- The ability to process returns
- Flexible shipping
- Customisation options are available
Also, this platform has low-cost ownership. Moreover, the affordability factor makes this platform quite popular among mid-market enterprises and businesses.
See, choosing only the most feature-packed and most powerful platform will not guarantee your online business success! Choosing the right option according to your business requirements is the main secret behind achieving success in this eCommerce space.
Hence, before opting for any platform, you have to analyse your business well. You can approach the eCommerce business consultants as well for the planning and strategy building. Accordingly, you can take further steps to build an online store.
Jonathan Paul is a skilled and professional Magento developer in Sydney who is presently working with PHPProgrammers, a Sydney-based software development firm that is well-known for housing the team of best Magento experts in Australia. He has been serving in this Australian eCommerce business market for years, has a good grasp over the ongoing market trends and demands and has helped industry-specific diverse businesses to come up with great online stores. For further information and updates, you can visit the official website of PHPProgrammers.