There is no doubt about the fact that blogging is the king of content. Blogs are considered to be one of the most strategic weapons of digital marketing campaigns for almost every business, whether it is small scale or a large multinational corporation. Blogs also act as a mode of communication with the world, and they can help you get in touch with people you do not even know. However, when you are writing a blog, you need to keep it engaging for your audience so that you can generate maximum traffic to your page.
Nowadays, most of the businesses have an online presence in form of a Facebook page or a website because online business helps you generate more sales revenue. People tend to shop online as they do not have time to travel all the way to the stores to buy things. Online business also helps you reach out to international customers because websites are easily accessible and your international customers can place orders more conveniently. Therefore, you need to make an online platform for your business and you have to optimize it as well so that your potential clients can easily locate your website and make purchases.
Before you start with the optimization of your blog page, you need to learn a few techniques that can help you generate optimal results for your business blog. Follow the current affair regularly in order to gain knowledge regarding the latest marketing trends. You can watch news channels on Mediacom cable TV for the ongoing news and trends of the market. In addition to this, use tools that are specifically designed for writing attractive blogs in order to achieve your target goals and objectives.
There are a number of tools and techniques that you can use to make your business blog more engaging for the audience.
1. Content Management System
You need to have a platform in order to start blogging so that viewers can read your blog and post their respective comments on it. WordPress is one of the most common platforms for blogs. There are millions of users who post their blogs on WordPress on a daily basis. There are numerous benefits of using WordPress, such as:
- A variety of free plug-ins and premium features to make your blog look more attractive
- There are a plenty of ready-to-use templates available on WordPress
- Smooth integration with the WordPress tools
- Active and friendly community
- Convenience of editing
- Easy to use
2. The Importance of Keywords
When you are writing a blog, it is important to keep in mind the keywords that you are using because this helps you optimize your blog so that people can easily find your blog on search engine platforms. It is important to realize the fact that almost 95% of the traffic on your page is generated from 5% of the posts. Therefore, it is extremely important to optimize your blog for better rankings and increased audience. Use the phrases in your blog that have a good volume of searches and always aim for the first page on search engines so that people can see the link of your blog that will redirect them to your blog page.
There are two types of keywords:
- Short Tail Keywords: Short keywords are 1 to 3 words long. For example; start a business
- Long Tail Keywords: These are phrases which are 3 words or longer. For example; how to start your online business in 7 days.
3. Keyword Research Tools
You need to conduct a thorough research regarding the keywords because they can provide you with the topics that you have to write in order to generate traffic on your blog page. There are various tools that you can use to conduct research investigation, such as:
Google Keyword Planner: This is a free tool that is very commonly used by professionals as well as beginners. Google keyword planner is highly recommended for you because using this tool you can find valuable keywords that can help you rank better on search engine platforms so that you can drive more traffic to your blog.
SEMRush: This is another SEO tool that can help you locate relevant keywords for your business blog. This tool is preferred by experts in SEO as they can benefit more from it than people who are new to the field. SEMRush allows you to see the keywords that make products and services rank good on search engine websites. In addition to this, with SEMRush, you can also see the difficulty level of the keyword that you are planning to use in your article.
4. WordPress Plug-ins
These plug-ins can enhance the functionality of your business blog to a great extent. Here are some plug-ins that you can use for your blog:
Mail Munch: this plug-in enables you to get the emails from your visitors in order to make your online marketing successful.
Disqus: this is another plug-in that allows you to enhance the online engagement of your readers so that you can make your blog more interesting for your audience.
AMP Plug-in: This plug-in optimizes your blog page for mobile users so that people who access your blog from their smartphones can easily read and comment on your blog posts.
5. Topic Generating Tools
When it comes to writing blogs, the selection of topic is one of the most challenging tasks because you have to come up with an attractive topic that would entice people towards your page. Here are some of the ways you can use to generate topics for your blogs:
Google Trends: This tool offers valuable information on the topics that are currently trending on online platforms. You can search for any topic using Google Trends by providing relevant keywords.
BuzzSumo: This is another tool that enables you to search and use content that is relevant to your marketing campaigns so that you can attract people to your business blog.
The above-mentioned tools and techniques are some of the most effective ways to jumpstart your business blog for better traffic generation and optimization. These techniques are highly recommended by people who are experts in the field of blogging and search engine optimization. Therefore, you should not hesitate in using such techniques for your online business because the results would be incredible for sure.