How low can marketing your business go? If you are on a tight budget, and haven’t allocated much funds for marketing, there are some great ways to market and still be cost effective.
Marketing your business should always be a priority, even with a shoestring budget. There are some methods that you may use which will be more cost effective than others will and help you keep your costs down while still getting impressive results. Business cards are a very familiar form of marketing that almost every company uses to get their brand and company information out there.
Direct mail is a proven marketing method that has a nice return on investment. You can reach a large audience without incurring large expenses at the same time. When you use brochures, you can include many color photographs and images that may display your products and services in a better way, allowing the recipient to see what you can do for them in full color.
Flyers can be mailed, posted, and distributed in a variety of methods. When these are designed properly, they can draw a lot of attention and even potential customers to your company without a lot of time and expense. Postcards are one of the most common marketing methods because these are small and affordable while still getting your message or offer to the recipient.
Business Cards Make Marketing Your Business Easy
Marketing your business by using business cards is one of the most tried and true methods available. Keep in mind that your business card represents your company. You want these to be professional and a high quality. It may be advisable to spend a little more for higher quality materials and longer durability with these items. Business cards are generally the least expensive collateral item…but the most important.
“Die-cutting can be used for almost any shape, and business cards that use this technique can be a cut above the rest.”
Source: Las Vegas Color Graphics
Direct Mail Can Reach Your Targeted Audience on a Wide Scale
Direct mail is a very popular way of marketing your business without spending a small fortune. No matter what type of materials you will be using this method can help you reach your targeted audience on a large scale for a very small price per item. Bulk postage rates help keep costs low and you reach the recipients at home in larger numbers.
Send Brochures That Showcase Your Products or Services
The idea behind marketing your business is usually to increase revenue and bring in new customers. A brochure can do this much better than some printed text, because you can showcase your products in their best light by including full color photographs and images that are much more appealing to the consumer.
A customer who receives a letter talking about the innovative design or superior aspects of your product may not take action. However, someone who receives a catalog full of photos will be far more likely to use you when they need the products that you can provide to them. Color images have a more dramatic impact on the recipient and can boost your response rates considerably.
Get Your Message Across With Colorful Flyers
Flyers can be a good way of marketing your business. These can be handed out, put up around town, or sent using direct mail. Flyers can include both color images and text, and they can be a great way of drawing attention to your company and getting your brand recognition higher in the community. These items are usually inexpensive to create and print, with low postage rates per item if mailed.
Postcards Cost Little but they can have a Big Impact
Marketing your business with postcards can be one of the most cost effective methods you can use. Since postcards are small and light, they are ideal for direct mail purposes. If they are designed and printed properly, they can help engage the recipient and create interest in your company or products for a very low cost when compared to other advertising and marketing methods.
Do you use other methods and items for marketing your business, and if so what are they?
- License: Image author owned
- License: Image author owned
Elizabeth Crane researches and writes for the Direct Mailing Center and Las Vegas Color Graphics. She is an entrepreneur and a principal in several businesses. She lives in Las Vegas, Nevada with her husband, two dogs, and a cat, and spends her free time hiking and shamelessly watching reality TV.