There’s a big difference between a professional blogger and someone who is doing it for fun. The trouble is that most people who think they are building a business are doing it in the wrong way. One of these days you might wake up to find you’ve spend years accomplishing nothing. Once you start getting to know people you’ll realize they have a huge email list. Something they’ve spent the last year building, yet they’ve hardly made any money from it. This is shocking when you think about it. The email list is your business.
You’ve got to start thinking about your blog as a marketing tool. Your blog is not a business by itself, so don’t even think it. The real business is what goes on behind the scenes. People who start building up these huge email lists start blasting them with random offers that end up making a few sales. Some of them will even get lucky and earn a full-time income, but they have lists that would make your eyes water. It’s not hard to build a proper business, so let’s see how it’s done.
What are you going to talk about? A real business doesn’t start by targeting a huge market. There are already websites that cater to this, but they’ve been going a long time, or got lucky. If you start competing against the big guys they will blow you out of the water. Some people do jump right in and there’s even a few that make it out alive, but these people are few and far between. A much easier way to build a business is by focusing on a particular problem.
How many times do you click onto a website only to read another list post? They are great for getting links and shares, but don’t kid yourself into thinking the ’20 ways to know if you have stress’ is actually going to help someone. Real businesses focus on solving a particular problem. You would take one of those ways that show you have stress and you would delve deeper into it, then you would show someone how to overcome it. Solve problems. Period.
Understand the sales funnel
Ads and random offers are not a proper business model. A great business knows what products they are going to sell before anyone knows what’s hit them. That’s when you can start pre-selling for months to get people pumped up. People will land on your site and opt-in to your email list. You will them build a relationship with them by solving a particular problem they have. Then you will offer a paid solution to the problem which people will buy. That’s your sales funnel.
Test before growth
When people get excited about building their business they try to drive as much traffic as possible into this sales funnel. That’s a big mistake. Why would you possibly want to send huge amounts of traffic into something that’s not converting? The trick is to drive small amounts of traffic into your sales funnel and keep testing different copy. Sooner or later you will be happy with the amount of sales you’re making per visitor.
Blast with targeted traffic
Now that you have a converting sales funnel you can send as much traffic to it as you want. No longer are you throwing spaghetti against a wall and hoping something sticks. You know that you’ll make X amount of dollars for Y amount of visitors and you can now sit back knowing the money will come. It’s at this point you can scale the business by paying for traffic or hiring someone to do your marketing for you.
- License: Image author owned
- License: Image author owned
Mason Cameron is a blogger and has a successful blog in not more than a couple of years. He shares his experiences of working on it with reader and says that guest posting service is a very important part of making your blog successful.