When it comes to running a business, there are many things you need to think about, but garnering respect from customers should be a priority. Many business owners are at a loss for how they can keep customers coming back, though, so we’ve compiled a list of 5 tips to help.
Focus on Customer Service
One of the first things that will turn off customers from your company is poor customer service. If you hire employees to run your customer service phone line and email, make sure that they are properly trained in how to be courteous and patient. And teach them how you expect them to resolve issues that customers might have with your products or services. Keep an eye on them, especially at the beginning, and get rid of any employees who are rude to your customers or who do not prove that your company really cares about your customers’ needs.
Keep Your Business’s Environment Clean and Modern
Another way to turn off the general public is by failing to maintain a clean and modern workplace, whether you run a hair salon, are a manufacturer of children’s toys, operate a photo studio, or own a restaurant. If you’re going to have consumers, clients, or colleagues walking through your door, make sure your environment is safe, clean, organized, and representative of the care that you take of your business.
Provide Only the Highest Quality Possible
The highest quality will always trump the lowest prices. Take a look at all of the infomercials on television supposedly selling the greatest thing since sliced bread at unbeatably low rates. Then look up customer reviews for those products on the Internet. The majority of the time, consumers will call companies out on their cheap products and they’ll be loud enough to dissuade new customers from falling victim to the marketing scams. This is the last thing that you would want for your business. So instead of focusing on getting a product out that’s inexpensive to entice customers to buy it, focus on its quality during the development phase. Then put it out at a price that proves it’s worth the investment and that the highest quality manufacturing processes were used to ensure it’ll last.
Really Listen to Your Customers
To always stay ahead of the game, you want to be certain that you get feedback from your customer base. Offer discounts for filling out surveys, encourage communication on your social media pages, and use any other tactics possible to gain insight into what makes your customers happy and dissatisfied so that you can make changes.
Have a Code of Ethics and Follow It
Establish a code of ethics that everyone in your company will follow and then let your customers know about it. Whether you’ll be selling only organic and Fair Trade products, you’ll be a steward to the environment in some way, or you’ll be donating a portion of your profits, establishing what morals are important to your business will make people respect you more and want to shop from you.
Harry Francis is a business blogger who enjoys educating others on how they can improve their businesses so they can earn more profits, continue to evolve with the changes in the external environment, and gain respect from customers. Owners who focus on the quality of their offerings and the happiness of their customers succeed.