So, you’ve started a blog and joined an affiliate network. Now you write day after day. You see traffic coming to your blog and maybe even a few clickthroughs, but you aren’t seeing the conversions.
Now you wonder, how long will it be before you get conversions? What can you do differently to get better results
I started out wondering the same things. Here are a few things that I’ve found that help me improve conversions.
Find The Right Programs
First off, this is a huge advantage that you will gain just by starting with a reputable company. That’s why joining a good affiliate network helps out so immensely because they have access to larger, better known companies.
This way you are not just recommending a fly by night program that nobody’s ever heard of before. You are starting off with some credibility.
In addition, you want to find reputable networks that offer programs within your niche. You want to target your audience, not just recommend any affiliate program. For instance, if you are in the finance niche, then you want to stick to recommend programs within the finance industry. Try joining an affiliate network such as Blue Global Media and joining Affiliate payday loans, rather than recommending programs that don’t fit within your niche.
Whenever possible, try to give your own personal impressions of the product. If I’m recommending a book, I’ll try to stick with a book that I’ve read before so that I can give my own recollection of the story. I can tell the story from my perspective and let the reader know that this is a product that I’ve personally purchased.
Let Your Audience Know the Advantages (of the Product)
Explain what your audience is getting when they follow your recommendations.
Start with giving a description of the product and how it will help them. Give them the practical benefits of the product. Don’t just say the product is awesome. Explain what is awesome about the product. Beyond just telling them about the product, tell your audience the advantages of purchasing the product from you. (That’s why I put that part in parenthesis)
So often, I read about a great product and make a mental note about it and then buy it later on. The thing is I will often forget where I read about it previously and then just go straight to the main company page. That affiliate may be losing a commission because they didn’t tell me that I will get an advantage from using their affiliate link.
It happens all the time. If there is a special discount or promotion for affiliates, you want to let them know. Now, you don’t need to make a hard sell and many of your readers will appreciate that. Just let your readers know that they can go directly to the main web page if they are not comfortable with affiliate links, but that you do have a special offer if they chose to go through your links.
Be Straight to the Point
I hate round about pitches that talk all about how I need to buy this awesome thing and it’s the best thing since sliced bread, and they never get around to telling me what they want me to buy. How often have you seen that kind of pitch.
These days, if I can’t figure out what you want me to buy within the first 2 paragraphs, I stop reading and leave the website altogether. It just sounds too much like a scam. I think most people feel the same way.
The key is tell me what the product is and how I will benefit from the product right up front. Leave the sales pitch for the end.
Have a Call to Action
Now, even though I don’t recommend making a hard sell, you still want to have a clear call to action. Let your readers know exactly where to click to sign up for your service to purchase your product if they chose. You don’t want to make it hard for them to spot your link.
At the end of your article, clearly state what your reader needs to do to get the benefit of your program.