As of this moment, there are nearly 1.6 billion people on Facebook, and that number will only keep on growing, which means your business’s Facebook page is not only useful as a means of spreading word about your business, and the most popular way of communication in general, but it can also be an important marketing asset. In other words, it’s worth its weight in dollars. Aside from providing pertinent updates and information to your existing customers, it can also serve as a way of attracting new ones. Basically, you will be using your Facebook page during every single step of your marketing campaign.
And while that is great, keep in mind that you are not alone. Over 40 million small businesses also have a Facebook page, which means you need to put in some effort in order to stand out from the pack. We have put together a list of 7 different ways how you can do that by customizing your Facebook page. Keep on reading to find out more.
1. Create a Custom URL
The first thing you need to do is visit facebook.com/username in order to make a custom URL for your page. Now, there is no need to get overboard here, because the goal is to establish a connection between the name of your business and the page itself, meaning that putting the name of your business inside the custom URL will do just fine. All you have to do is select your page from the dropdown menu.
Note: You can only make one change to your custom URL, so make sure it’s a good one.
2. Change Your Page’s Visibility
You can also change your page’s visibility, so that it can only be viewed by a select audience. Why would you want to do this? Aside from targeting the right kind of people, you may not want to, for instance, waste time by advertising for certain markets where you have no intention of selling. Also, if you are selling products which are aimed at an adult audience, you can also set up age restriction. You can set up all of that in the Settings menu, under the General Settings tab.
3. Set up Content Control
Along with visibility of your page, in the same menu, you can also establish the type of content that you want to post, along with who’s allowed to post it. For instance, you can allow visitors to post text only, or images, or you can prevent them from using inappropriate language on your business’s Facebook page. There is already a built-in Profanity Filter which has three settings: Off, Medium, and Strong. Remember, conflicts happen online, as much as they do in real life, or even more frequently.
4. Insert a Call-to-Action Button
Adding a simple Call-to-Action button to your Facebook page can mean a world of difference, and it’s so easy to do. Funnily enough, you do it by clicking on the Add Action Button. Once you have done that, a menu will be shown displaying all the different calls to action. You can choose one of 11 as of this moment.
You can also choose to redirect your visitor your official company page, your app, or the mobile version of the website, which is very useful, considering that more and more people are using portable device to view Internet content. Another piece of advice you can apply is to make use of the tracking links, so that you can analyze the effectiveness of your Call-to-Action button.
5. Change the Tabs
You can create a custom feel for your Facebook page by choosing which tabs will appear on it. Click on the More tab, and then choose Manage Tabs from the dropdown menu. Once you are there, you will be allowed to change the order in which the tabs will be displayed on your Facebook page.
There is also the Add or Remove Tabs option, which will direct you to the Facebook Apps menu, from which you will be able to install new apps, which will then show up on your page as different tabs. If you really want to customize the look of your page, you will have to do some actual developing, which is beyond the scope of this article.
6. Add Images
While it would be best to hire a professional photographer and/or a designer to enhance your page with some stunning visuals, that is often very pricey. Luckily, there are plenty of stock photo website hosting some beautiful free photos, and plenty of apps and wizards which allow non-designers to create cool designs and graphics for their page. It just takes a bit of training.
Make sure to create images that fit Facebook’s recommended image dimensions:
- Profile picture: 180 x 180 pixels or bigger
- Cover photo: 851 x 315 pixels
7. Allow Customers to Leave Ratings and Reviews
Adding widgets which will allow users to post their reviews and leave user ratings is a breeze. If you are creating a new Page, go to the About tab, select Page Info, and then point to Category section. Click on the option in the shape of a tiny pencil, which will allow you set up your page as a Local Business.
Also, you will need to enter your business’s full address. Once you have done all of that, Ratings and Reviews option will become available on your Facebook page for the visitors to use. Receiving some free feedback and stellar reviews will only help your business grow.
As you can see, customizing your business’s Facebook page is not all that complicated, and it can do wonders for developing your company, regardless of its size. Make yourself more visible, or better yet, make yourself visible for the right audience, in order to reap the benefits of having a custom Facebook page. Apart from that, you can also focus on providing the best possible content for your audience. If you are able to do both, nothing can stop you from succeeding.