The evolution of technology has left its mark on every industry and shopping is no exception. In fact, it has completely changed the way we used to shop two decades ago. The popularity of online shopping has grown tremendously in the past few years. According to statistics, E-commerce sales stood at 2.35 billion dollars, which will double by 2020. With more and more people using their mobile devices to connect to the internet, the future looks brighter for the E-commerce industry.
If you have an online store or planning to dip your toes into E-commerce business, then this article is for you. In this article, you will learn about seven actionable ways to take your E-commerce sales to the next level.
1. Build and Protect Your Reputation
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you will do things differently.”—Warren Buffet
This quote by Warren Buffet comes to my mind whenever I hear of reading the word reputation more so when it relates to business. Building a good reputation, maintaining it and improving it is most tedious tasks but they are very important if you want to increase your E-commerce sales. Which E-commerce store would a customer go shopping online when they have many choices in front of them? They will usually go to a most reputable E-commerce store. A well-reputed E-commerce store will not have to work as hard to attract customers, as non-reputable ones have to do. This is what a good reputation can do for your E-commerce business. Staying true to your values and delivering on your promises goes a long way in building a good reputation and maintaining it.
2. Use Every Channel to Reach Your Audience
Not every online store is lucky enough to have huge loyal customer base or a good reputation that can persuade customers to buy from your store. If you are a new entrant in the E-commerce market, your best bet is to promote your E-commerce store, products and services through every channel that your target audience is on. For instance, if your target audience spends most of their time on social media sites like Facebook, Instagram or Pinterest, then you should advertise your E-commerce store there. Similarly, if they are using emails more often, why not use email marketing. To do that successfully, you will have to dig deeper into data to find out what your user’s preferences and buying behaviors are.
3. Cross Sell and Up Sell Your Products and Services
Another great way to generate more sales is to cross-sell your products and services. Have you ever purchased a product from Amazon? If you have noticed, they cross sell different products at every stage of your purchase. Customers, who are buying blu-ray players, see the ad of Amazon’s Instant service and extended warranties. This is not all; they also incorporate a wrapping service within the check out process. You can use the same approach to good effect but remember that the products or services you are trying to cross sell should be relevant to the product purchased. This will increase your sales revenues by increasing the value of every shopping cart.
4. Affiliate Marketing
If you can afford it, hire affiliates to push your products and lure them with incentives to do so. Although it might cost you some money if could increase your sales and profits, then it is not a bad deal. The best thing about affiliate marketing is that you will only have to pay whenever a sale is made, before that, it is all free marketing. Find affiliates who are already selling products in your business niche. Simplify the whole process for affiliates because the easier it is for them to sell your products, the more sales you are going to get.
5. Offer Discounts, Giveaway, and Coupons
Nothing creates the buzz like a healthy discount. Admit it, we all love discounts, giveaways, and coupons. If you are the new entrant in the E-commerce industry, the best way to attract new customers is to offer them free giveaway for sharing your online store with friends and family members on social networking sites. Similarly, coupons and discounts can have the same impact. If you want your E-commerce store to shot to fame in no time, then there is no better way than this one. Offer something that other E-commerce stores are not offering and see the response.
6. Simplify Your Checkout Process
Why do we purchase products online? It is because it is much more convenient, right. But, what if, the design is so confusing, return policy is not clear, the check out process is complicated. Would you ever purchase from such E-commerce store? I am sure the answer is in the negative. This is where the custom web design agency that specializes in E-commerce design can help you out because these things need to take care of during the development process. Make the check out process as simple as possible to prevent abandon cart as the most customer leave the cart when they see a lengthy form opening in front of them.
7. Excellent Customer Support
If you think that gaining, a competitive advantage in an already saturated industry like E-commerce is difficult, I don’t blame you because most new players think that way. The fact of the matter is that minor elements of your shopping experience such as your customer support can make your E-commerce store stand out from the crowd. Let us hear what Amazon’s CEO Jeff Bezos said about his customers, “The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company” This approach is what made Amazon what it is today, a market leader in the E-commerce industry. Put the customer first and solve their problem and they will come back to you when they have to purchase any product.
If you know about any other way to boost your E-commerce sales, feel free to share it with us in the comments section below.