Are you looking for a simple yet effective way to increase sales, strengthen your customer base and give your e-commerce brand a boost? Then build a mobile application for your online store today. The market of e-commerce business has witnessed a significant improvement in the mobile adoption recently because customers are preferring smartphones while making online purchase. And this trend is certainly here to stay.
A Report says, 2021 is the year when more than 2.14 billion people globally are expected to purchase goods and avail services online, up from almost 1.66 billion worldwide digital buyers in 2016.
Gone are the days, when people used to feel disappointed from an e-commerce website because of various security issues and functionality faults. Now all types of e-commerce businesses have started making their websites responsive along with developing flawless mobile apps to acquire and engage customers and increase sales. And this will leave an immensely positive impact on the buying decisions of customers throughout the world in near future. According to statistics, in 2020, around 168.7 million users will make at least one purchase via a web browser or a mobile app on their mobile devices.
As the number of online buyers is increasing exponentially, no business can abstain from this opportunity of always being under the fingertip and on the mind of the users with a mobile application. Let’s discuss what benefits an e-commerce business can have by developing a mobile application. This list you can consider if you have a plan to launch a mobile application for your e-commerce business.
- Enriches Customer Experience
Shopping online via an application is much faster and swifter than that via a website. Moreover, when it comes to a shopping app, the users don’t have to bother about remembering a URL at any time. Also, they can always be aware of all the updates with just a single touch. Ultimately it helps in enriching the customer experience and eventually they can become the loyal customers to your business.
- Makes Payment Process Easy, Fast and Secure
The integrated payment system in an e-commerce mobile app allows the user to make payment awhile. For example, if the app gets access to the inbox of the user’s phone, it can automatically fill OTP, so there’s no need to enter OTP manually. Also, the user can save a particular payment option like credit card and debit card detail as per the preference. This makes the payment process easier and faster. In addition to this, payment on the app is safer than websites. Hacking an app is not a piece of cake for hackers. Users never have to be concerned about any unauthorized access to their payment details.
- Has the Push Notification Facility
This is another benefit that one can have in an e-commerce app. It boosts the app engagement by 88% which is an immense amount for e-commerce business. Push notification feature allows you to notify your customers about the latest offers, upcoming events that you are going to organize or remind them of all the products that have added to their cart and not yet purchased. Sending regular notifications helps you build a lasting impression on your existing and prospective customers. Location-based push notification is another superpower of e-commerce mobile applications. For example, if your customers are near your brick and mortar store, with location-based push notification, you can make them know about the special offers they can get which is not at all possible with a website.
- Generates High Conversion Rate
We have already explained how mobile apps are better than e-commerce websites in improving the user experience and making sure that customers explore and discover the products of a brand. But what is the specific difference that an app adds to your final profit? According to jmango360, Apps bring 3X higher conversions than the mobile site and 1.5 times more conversions than the desktop e-Store. This means that just by having an app, a retailer immediately sees an increase in business profits.
In addition, the app solves a bigger problem in m-commerce: the abandonment of the cart. Usually, 97% of mobile carts end up being abandoned before the purchase is completed. Many users end up going back and completing the purchase via the desktop. But some sales are lost in the meantime.
The mobile apps solve this problem thus decreasing the abandonment of the trolleys up to 20%. It goes without saying that this drastically improves the conversion rate.
- Builds a Wide Audience for Your Business through Social Sharing
If you want your customers to endorse your business, then a mobile app is the best bet. You can allow the users to share the app only by integrating social media channels like Facebook, Twitter, Instagram, and WhatsApp. This gives an instant boost to the number of downloads and users. Also, you can introduce some lucrative offers to your existing customers if they invite their friends to download the app. For this, you can reward both with reward points or cashback offers. Undoubtedly, there is no better marketing campaign than creating a referral program in the current e-commerce startup ecosystem.
- Boosts Your Branding
Branding is really important to market a business or a product. Through a consistent effort of leaving a lasting impression on your existing and potential customers by understanding their emotional behavior, you can do the true branding of your business. But if your timing does not match your target audiences’ timing then the entire effort can go in vain. Also, if you have only a website for your e-commerce business, it is not possible to reach your audience all the time because they can’t be online day and night on the PC. But with a mobile app, putting a consistent effort to brand yourself is much easier. Create a unique icon for your app that can gradually create an impression on your users every time they see their phone screen. Also, if you send them regular notifications, they are more likely to open the app.
There is no doubt that mobile app will turn out to be the greatest asset in every growing e-commerce business ecosystem. Make sure your e-commerce app is developed strategically with a defined buyer persona. If you hire an experienced mobile app developer; it will be easier for you to develop a flawless e-commerce application that can amplify your business growth. Also, to leverage most out of it, don’t forget to add to it the latest features and functionality that are trending in the e-commerce world today.