A bouncy castle business is exceptionally difficult to promote at the start especially if you start on a lean budget (There’s no shame in that. Most businesses start lean and mean anyway).
The trick is to know the right promotional ways through which you can get the highest value for money as possible. Make the most of the least; this should be your motto. The following tips can help.
- First things first: Get a website
Nowadays, every business, be it one based on the hotels or IT or even a bouncy castle, in general, is expected to have a web presence on the World Wide Web at the very least.
Yours shouldn’t be different either. You should try your best to follow in their footsteps if you really want to increase your customer reach all over the globe. We’ll explain this with an example for better comprehensibility.
Say, a prospective customer wants to go for a bouncy castle hire in Manchester for his son’s upcoming birthday. Do you know what the first thing he’s going to do about it? He’s going to take out his phone, get onto the internet, and browse “bouncy castle hiring services” on Google itself.
He’s going to select one among the hundreds of results and fix up a deal in no time (by phone or mail).
So you see the entire thing will be done in a matter of minutes, rather than days. If you fail to have a presence on the World Wide Web, you will be missing out on a whole lot of customers. So decide wisely. A small step like this can make a whole lot of difference for your very own good.
- Get a presence on social media
Having a static presence on the web isn’t going to help you a lot. You will need to promote it at the same time to maximize your results in the long run. Social media can come in handy for this purpose of yours, and the best thing about them is the fact that they won’t even cost you a dime.
You would also be able to use the humongous power of social media (like Facebook, Instagram, Twitter, etc.) to reach out to more people (AKA more business), in general, and create the maximum possible impression on the whole.
If this is not a benefit, what is?
- There’s no shame in referrals; ask for it
The best way to market your products is to ask your customers to do it for you. There’s no shame in doing that. So never hesitate.
Here’s how you can do it effectively:
Ask your satisfied customers to refer your business to others if they really were REALLY pleased with the service. At the same time, you should also ask your family members, friends, and relatives to spread the word among themselves and others.
A little bit of referral can go a long way indeed.
- Advertise wisely
The prospects of advertising are immense indeed ONLY if you can do it the right way. Remember, you are a bit short on your budget. So you just can’t pump in a whole lot of money into your advertisements to reach out to more and more people over time.
What you need to do is to be wise with your advertising investments. What you need to look for is a complete value for your money. How can you do the most with the least? Maybe these tips can help:
- Advertise in your local newspaper.
- Have your business listed on local Yellow Pages [This one is highly recommended to get maximum benefits in the long run].
- Deliver leaflets about your bouncy castle services and products in your locality.
- Advertise in your local library (if any).
- Advertise in public places such as your local railway station, markets, etc.
- Advertise in medical dispensaries.
- Advertise in local festivals and wedding events.
Always remember that your imagination is your only limitation. The more creative you are with your advertisements, the more effective results you are going to get in the long run.
So that’s all for now then folks. Hope you had a great read.