The process of app creation calls for a clear vision of the app type and trends to get in the right place at the right time to ensure that your app will be a success. Also, you have to distinguish your target audience and figure out what features they mostly use and what they expect from apps. The following steps of correct app development are the premeditation of the design, coding, and testing. Take into consideration that it is essential to test the app on every step of design and coding to be able to correct mistakes on early stages when it takes less time and efforts. Some developers believe that after testing and launching the app starts to live its own life and if it is great, it will be successful no matter what. However, proper designing and coding are not enough for the app’s success.
Making the app successful is a constant work that calls for continuous tracking of certain
metrics of your and your rivals’ apps. According to them, you have to make amendments to the app to be sure that the app remains popular.
What are these metrics?
App Crashes / App Load Time
These metrics are the most essential in the opinion of users because they serve as the indicators of the app quality and correctness of the code and design. Short loading time means that the app is optimized. A small number of app crashes signalizes that the app is worth using as it won’t lose data or stop working at the most inopportune time. Make sure that these variables are as good as possible. Otherwise, there is no point in taking care of other metrics or waiting for the app to be successful – no one will use it.
At the moment, there are so many apps on the app marketplaces that any crash or losing of achievements, not even mentioning extra seconds of launch awaiting are considered solid reasons to delete the app and downloading something similar.
Many developers rely on data provided by App Store and Google Play concerning these points. However, the information there is updated not so frequently as it needs to be. Crash data in online mode gives a possibility to solve issues timely, and such tools like Instabug or Crashlytics can provide it. Look through the crash and bug reviews to keep tabs on the current state of affairs and constantly update and improve your app. This is the surest way to improve user experience and level up the metrics.
Session Length / Intervals
What do these metrics mean? They are used as the indicator of user’s behavior, how long and how frequently he uses the app. Decrease in numbers of both metrics means that user is no more engaged with the app, so you have to do something to whet his appetite. The best tools to monitor these metrics are AppAnnie, Tune, and Flurry.
Daily and Monthly Average Users (DAU and MAU)
You need to know how many users utilize your app every day or month as this number will prompt the most appropriate revenue model. Any reduction of the number indicates that users of your app are not satisfied with its quality or they can’t figure out how to use it properly.
For the most part, the number of downloads is not that significant as it may seem. Pallid statistics states that users often download the app, use it just once and delete it afterward. Retention rate is among the most important metrics as it shows user’s interest in the app and, in fact, reveals the number of your existing possible customers. This number is essential for measuring the cost-effectiveness of your app and shows the mistakes in your marketing strategy.
Any app analytic tool may show the retention rate, though usually professional developers prefer to check the number of returning users on a particular day and divide the number by a number of downloads on the first day.
Customer Acquisition Cost
There are many ways for the user to find your app. With this metric, you will uncover where your users came from: paid campaigns, app review sites, social media platforms, etc. It is a great way to measure the profitability of the marketing campaign.
Average Revenue Per Use
This metrics helps to figure out how much money one user of the app brings to your business. How to count it? Simply divide the monthly revenue by the total number of users.
This number reflects the profit that one user brings during the entire time while he uses the app. To figure it out, it is necessary to find out Customer Churn (the percentage that indicates the number of users who have deleted your app over a certain period of time). After that, follow this formula:
Average Revenue Per Use x (1/Churn and thus you will calculate the lifetime value.
All these numbers are essential for the appropriate usage of your app. Your product’s success depends on your ability to monitor them and do everything possible to fix all revealed issues.