Search engine optimization is almost equivalent to Google. A rise or hit back in Google is synonymous to a hit in your SEO campaign. Therefore, as a practitioner, it is important to consider what SEO is to Google. SEO is a technique in promoting your website. The metrics include Google rankings, traffic and conversion rate.
Al Gomez is a link building expert and a blogger who maintains his blog - Alseoblog. He is the founder of Dlinkers SEO firm - a BPO company which has helped many websites in their organic rankings. Al always wants to share valuable contents to his readers and aims to inform them. Follow Al on Twitter @alseoblog.