Business owners get it. Marketing is important and usually gets a big chunk of the total budget. Why? Because without consistent and continual marketing, a company does not keep its current customers and attract new ones. Large companies spend huge amounts on marketing because they can afford it. For small or medium-sized business, and especially
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Alice Calch is an experienced blogger and content strategist at ghostprofessors dealing with different educational issues and various writing techniques including business writing and consulting.