Getting Your Voice And Your Product Heard
Several years ago, I was working with a friend on a small startup in the apparel industry. Our company, at the time, was still in its infancy stage: we were busy raising capital, navigating legal issues, and negotiating with suppliers, but our product had yet to go on sale. Of prime concern to us was [...]
Using SEO For Reputation Management
Google and other search engines do what they can to keep personal, sensitive information such as social security numbers, bank account numbers and signatures out of search results. But for a company looking to minimize negative content about their brand and mitigate the effects of adverse reviews or slander, sometimes the best option is to [...]
Using Video To Make More Money For Your Site
Those of us who operate a website know the basic process for making money off an online blog: provide interesting content, bring in traffic, incorporate social media and SEO techniques, bring in more traffic, and then place ads to make money. Ultimately, then, it’s all about creating a site that appeals to three disparate entities [...]
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