Most companies set goals to employees such as productivity, quality and profit, and innovation is rarely set as a goal. Innovation is a term used to describe how companies create value by developing the knowledge, and use of existing knowledge in new ways. This term is often used to mean the development of new products
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Darko Atanasov works at Reward Gateway, with a focus on client strategy. He has consulted and collaborated on a variety of HR strategies, developed HR websites and written content for a number of brands.