In marketing, few things are as important as lead generation. After all, if you can’t locate potential customers, then it doesn’t really matter how wonderful your product or service is. As such, generating leads should be the first step in any successful sales process. However, making sure that the consumer knows who you are and
Creating smartphone apps and developing websites provide nearly limitless opportunities for anyone with a great idea. For an entrepreneur involved in these or similar computer-related fields, putting together code is going to be a big part of the work. The problem is that hiring a competent programmer can be an expensive proposition. Capable programmers can
There is a famous quote by Bill Cosby that states that “the very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.” For many years, advertisers who should have known better took this advice to heart and bombarded their target audience with vague promises and promotions filled with loopholes.