Author: Robert Cordray

About the Author: Robert Cordray is a freelance writer and expert in business and finance. With over 20 years of business experience, Robert is now retired and hopes others can benefit from his writing.

Using CRM in Lead Generation

In marketing, few things are as important as lead generation. After all, if you can’t locate potential customers, then it doesn’t really matter how wonderful your product or service is. As such, generating leads should be the first step in any successful sales process. However, making sure that the consumer knows who you are and

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