It’s always important to keep a mind on search engine optimization when considering a seo website redesign. It’s fairly common to update the look and feel of your website on occasion. Often this involves also optimizing the website for the search engines at the same time.
Speed Up Your Website
One of the key factors that Google evaluates is the loading speed of your website. The page speed of your website not only makes your reader’s experience better, but it also can improve the ranking of your website in the search engines.
Structure Your Website Logically
A logical structure to your website makes it easier to crawl. Generally, you want to have clear categories and subcategories which include your keywords. At the same time, you want to make sure you have a sitemap for your website. Ensuring that you have clearly thought out categories and sitemaps makes it easier for the search engines when crawling your website.
Do Your Keyword Research
You want to have good keywords for your niche. The importance of doing this up front is that you will then be able to place your keywords in your categories and titles of your pages.
These headings tells the search engines what each page is about. You want to research those keywords for relevance and competition in your niche. Make the best use of the research tools available to find the best keywords. There are plenty of internet tools that provide good seo technology for your research needs.
Headers and Titles
Of course, you want to put all that keyword research to good use. Place the keywords in the titles of your pages as well as the headers and subheadings.
These are areas that the search engines look to see the topic of each page. You want to ensure that the topics are clear and concise for the search engines.
Whether you are optimizing a blog, ecommerce website or doing franchise marketing, it’s a good idea to keep all of these tips in mind when redesigning your website.