One of the benefits of using WordPress as your content management system for your small business website is that it is very helpful when it comes to your site’s SEO. With the ability to install plugins, WordPress makes it quite easy to manage some of your site’s on-page SEO tasks. If you are currently using WordPress as your CMS but have not installed any SEO centric plugins, the following list is a good place to start to help you decide which ones you need to use.
All-In-One SEO Pack
One of the better SEO WordPress plugins is All-In-One SEO Pack. This plugin makes it extremely easy to manage all of your website’s on-page SEO tasks. With each new post you create, you are able to create optimized titles, generate meta tags and write a compelling meta description that will entice search engine users to click on your URL. By being able to manage all of these aspects of your website at one time, you will always be able to ensure your site’s on-page SEO is perfect working order.
SEO Friendly Images
Most website owners do not optimize their images, which is a huge mistake when it comes to SEO. Using the SEO Friendly Images plugin, you will be able to add proper alt and title tags to your images, adding more SEO friendly text to your website. Using proper alt and title tags helps your images appear in the search results, which can drive additional traffic to your website. If you are not optimizing your images for the search engines, you need to install the SEO Friendly Images plugin.
Google XML Sitemaps
Another excellent SEO friendly plugin for WordPress is the Google XML Sitemaps plugin. This particular plugin will generate an XML sitemap for your website, which will make it easy for search engine bots to index all of your content. Since your content will not appear anywhere in the search results until it has been indexed by the search engines, having a sitemap for your website will help expedite this process.
In addition to making it easy for search engine bots to index your content, the Google XML Sitemaps plugin will notify the search engines whenever you create a new post for your site. This will ensure that the search engine bots are frequently visiting your site and indexing all of your new content in a timely manner.
W3 Total Cache
With the recent changes implemented by search engine algorithms, a website’s load speed is becoming a bigger factor in determining the site’s ranking in the search results. One of the better ways to help improve the speed of your website is to install the W3 Total Cache plugin. This plugin will improve the user experience associated with your website by improving the load speed associated with your site. When someone visits your site, all of your pages will load much faster and enable them to find the content they are looking for much quicker. This will greatly improve their user experience as they will not become frustrated with your site and search for a different website that works better.
When you have a website that functions properly and provides a high quality user experience, you will notice other factors improve in regards to your website’s metrics as well such as increased page views and prolonged length of visit. By improving these metrics, search engines will assume your website is providing your visitors with a high quality experience and will be more likely to place your site higher up in the search results.
WordPress is one of the best content management systems around because it is so SEO friendly. Installing plugins can help improve your website’s on-page SEO dramatically. Ensuring that your small business website is utilizing the plugins mentioned in this article will allow you to see dramatic improvements when it comes to your website’s on-page SEO efforts.
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Ben is a passionate blogger and a content contributor for candle wholesale ecommerce website, which was initially built in WordPress. Here are few tips about best WordPress SEO plugins based on Ben’s experience.