If you have used social media you know how effective content marketing is in promoting products and services. When done well, the right content can go viral and bring you overnight success too. If you contemplating making a mobile app and wish people to take interest in it then content marketing is probably one of the best ways to spread the awareness about it. You can create social media accounts for your app and a blog as well and start posting relevant and interesting bits of content that will make your readers curious to try the app.
You cannot do content marketing for a few weeks or months and then give up and expect your app to keep performing. You have to be consistent with it. Here are a few tried and tested strategies for marketing your app’s content successfully.
- Create A Strategy And Stick To it
Having a plan and strategy before you venture into any marketing campaign is extremely important. But before you do that, decide a time span when you want to begin with content marketing. It is too early when your app is not even started to take shape and it is too late when the app is already on the store for weeks. Find a time in-between when the app is almost done and not launched yet.
- Show Empathy
While you decide on the type on content you should be posting about, ask yourself what your target audiences are and what their main interests are, research if you don’t know yet and start talking about that. A good strategy that we app developers in Dubai following to get results is that we talk about our audience’s problems and present solutions through our app.
- Use A Common Language
Language is the biggest medium to connect with your audience and knowing your demographics you have to use a language they understand well and relate to. Keep the content short and interesting and incorporate phrases and words that users will relate to most commonly.
- Use Different Content Types
Content marketing does not only need to be written text and blog posts, it can be video content or audio as well, you just have to keep a balance or use one or two that your audiences are more likely to interact with. Such as if your target audience is young demographics and people who work a 9 to 5 job, they might not have time to read everything you post but they can watch a 2-3 minute video on their way to work or college.
Final Thoughts – Adapt and Grow
Everything you do in content marketing depends on your app’s category. You need to test your strategy on every step and adapt accordingly, that bit is really important. Do not let your content go stale and do not stick to the same boring content marketing strategy. Evolve and grow as does your audience so you stay relevant and keep bring in business.