Can you imagine spending a day without your smartphone?
Well, of course, you can if you are going to spend your life ‘into the wild’! But, here, we are talking about everyday life in this tech-savvy era, where smartphones have become almost an unavoidable part of the lives.
Now, one of the major reasons for this popularity of smartphones is different kinds of mobile apps can run on it making your life a lot easier. Starting from ordering foods to booking cabs to doing the financial transaction to shopping – more or less everything has become a lot easier with mobile apps.
Also, businesses are going mobile these days so that they can easily reach the customers and can become easily accessible to them. Moreover, managing different business activities become effortless using such mobile apps.
Wondering how? Read on. We are going to discuss in details how a business benefits from a dedicated mobile app development. However, before that, let’s look into some statistics that will help you to understand why the worldwide mobile app developers are engaging themselves to build innovative and user-centric Android apps and iOS apps.
Recently, Statista made a report on the mobile app usage and this report mentions “By 2020, mobile apps are forecast to generate around 189 billion U.S. dollars in revenues via app stores and in-app advertising”. Can you understand why is app development getting popular?
If you are still not convinced and thinking like “Okay! We have a loyal customer base and we won’t be needing an app to sell our products”, you will simply lag behind your competitors in today’s vying business era. Here is a list of a few effective ways how a business can benefit from a mobile application.
Give more value to the customers
See, the main point of running a business is delivering products to the customers according to their demands and requirements. You need to interact with them and engage them with your business in such a way that would encourage them more to seek your services and products.
The more you interact with your customers, the more you can get to know what they are actually looking for and accordingly, you can maintain the quality of your services and products along with setting the right business strategies. This improved interaction with the customers would undoubtedly help you to promote your business. This would definitely result in improved sales and overall enhanced business revenue.
Now, you need to make sure that you are giving a certain “value” to your customers so that whenever they need the type of services or products you deliver, cannot think of other options than you.
If you get a mobile application for your business, you can devise a loyalty program within it. According to the Small Business Trends, such mobile loyalty programs are “the most effective tactic when it comes to increasing customer lifetime value.” Here, check out in details how to get this loyalty program right.
Make Your Brand Stronger
The mobile apps have a huge contribution in making your brand stronger! The consumers become aware of your brand and through a regular interaction with the target audience, you can foster the trust factor.
When you can successfully build the trust factor with the target market, your sales pitches become more effective. Also, using the business mobile app, rather than telling the consumers why they should trust you, show them, demonstrate to them what your brand stands for. Here is a detailed guide to building the brand loyalty with the mobile apps.
It not only helps in strengthening the brand but also to educate the customers. This is the reason why most of the business owners today are investing in developing different strategies for the mobile apps.
Establish Better Connection with Customers
Long gone are those days when customer service was about a face to face communication between the customers and the ‘smiling’ sales associates.
Well, here are some statistics that reflect how establishing a better connection with the customers is important.
- A report presented by Kissmetrics mentioned almost 71% of the customers ended a relationship with the service provider because of bad customer service.
- Almost 91% of the unhappy customers would never want to do any business again with a service provider having unsatisfactory customer service.
Since the smartphones are now easily available within everyone’s’ arm’s reach, one of the best and most effective ways to provide the best customer service and establishing a better connection with the customers is the mobile apps.
With the presence of your business through a solid mobile app, you will always know what you are putting in front of the customer every time. They can analyse on their own and take the decision of buying. Also, with an app, your business can always keep in touch your customers!
For instance, a customer has got free time during the middle of the night and he or she can simply get your app in the phone and check for the information they want and make a purchase accordingly. Thus, the customers don’t have to wait for the regular business hours to get in touch with your business.
So, for the topnotch customer service, various mobile apps can be the answer you are looking for!
Along with the enhanced customer satisfaction factor, business sales increases as well. How customers are being treated have a major influence on the buying experience. The demand for your products and services increases with more people becoming interested in it.
Obviously, your business website has to be of a responsible and mobile-friendly design but having a dedicated app for business will keep you ahead in the game.
Also, when you adopt a mobile app for your business, doing the following tasks become inevitably easier.
- Reaching out to the younger demographics
- Informing the users about the new offers and latest products
- Syncing users’ social media accounts and email ids
Moreover, today, mobile app development has reached such an advanced stage, where you can track the location of the users as well. This will help you to understand at which region your products are popular and getting most of the impressions.
This is for your information that in the year 2016, almost 90% of the companies agreed and showed interest to invest in mobile app development! It will definitely help in securing a strong business presence in the competitive industry.
Once you have decided to get an app, it is time to hire an app developer. You need to look for a trusted mobile app development company and a dedicated team. GetAProgrammer is a renowned name in Sydney that houses skilled Australian app developers, who have years of experience dealing in this industry.
However, once you get an app for your business, make sure you are adopting the right strategies to promote your mobile app! Read this article to get a guide on mobile app promotion.