For many years now promotional products have been making a popular choice for building brand recognition during marketing campaigns. Advertising products on the internet provides great detail on tracking the results of advertising. Promotional products and branded gifts lay a positive effect on your brand and sales.
Several surveys and research provide sufficient evidence that there is a strong correlation between promotional product advertising and an improvement in brand recognition and increase in sales. Apart from creating brand awareness and expanded sales, promotional form of advertising yields a better return on investment.
The British Promotional Merchandise Association (BPMA) conducted an extensive research with some 15,000 people who had received a promotional product for free within a year. The key findings of the survey revealed many facts about the effect of this type of advertising on consumer behavior.
Promotional Products Sought After the Most
It is the USB drives, pens, an electrical item or a mug that made it to the list of favorites for those who were surveyed. Among the products mugs were believed to be kept longer than any other product. Many consumers swear by the longevity of the promotional items that can extend up to more than 2 years even. Longer life of a promotional product impresses the recipient and also those people who see the recipient using the talked about promotional product.
When using any branded promotional product for a long time consumers will recall the specific type of product received always and also its brand name or name of its company for a long period of time after receiving it.
Promotional Products Affect Consumer Behavior Strongly
Promotional products can change buyer habits in a very strong manner. So much so is impact of promotional products on consumers that many of them willingly switch their brand for the lure of a free promotional gift.
When you advertise “free gift with purchase” this means that you are talking about a promotional or branded item. Consumers are much more likely to keep free branded items than they were several years ago.
How Can Promotional Products Help Companies?
Promotional products are chiefly used to enhance brand recognition. There may be days when marketing and advertising executives use branded products in product giveaways, combining it with a call to action.