Do you know Lincoln Murphy? If no, then we can safely assume that you are *not* heading a SaaS Business and you may as well skip the rest of this article and do something more useful! Lincoln’s recent mail titled “You don’t know me. Can I get 30 mins?” triggered me to write this post.
One of the major reasons for having a poor search ranking is the ‘Bounce rate’. When a user has to leave your website due to the loading time or any other reason, that is the most frustrating thing for any user. When this happens, it is known as the user has been bounced back from your website. Here, first of all, we shall see what is a bounce rate and its effects and then we shall see the solutions or the tips to reduce it thereby, increasing your conversions. What Is a Bounce Rate? Bounce rate is the percentage of users who leave your website right from its landing page without going to the second page. This means that you have failed to convince your user to stay on your website. A higher bounce rate will adversely affect your search ranking and this will result in other consequences that will lead to a loss of your business. Reasons For Bounce Rate Slow load time Poor navigation Bad design Poor usability Lack of clear call-to-action and so on. What Is a Good Bounce Rate? 80% is very bad, 70-80% is poor, 50-70% is average, 30-50% is excellent, and 20% or below is likely to be considered as a tracking error. These are the rates indicated by industries though bounce rates vary on the basis of different content. How To Reduce Bounce Rate The problems and errors related to your landing pages can be easily fixed and this can fix your high bounce rate problem if it is related to your landing pages. Further, for reducing the high bounce rate, here are 12 tips which can help you with your bounce rate problem. Provide a Better User Experience A user experience comprises of how a user overall feels when he interacts with your website in terms of your services and products. A user should get an overall satisfying experience with your website which will increase our conversions. For this purpose, you need to take the first step in this direction by creating a usable website that performs great on all platforms and devices. This will automatically increase users’ interaction with your website and, in turn, it will help you reduce your high bounce rate. Optimize The Placement Of Your Call To Action Many or rather most of the users decide immediately within a couple of seconds whether they want to stay on a website or not just by glancing on its first page and a particular area. Now, when you know that what your users are glancing at, you can optimize that area and make it look more attractive and convincing to them. Make a call to action very clear and honest so that it won’t mislead the user, giving him a bad experience and increase your bounce rate. Improve loading speed of your site Already we have mentioned earlier that a user will decide whether to stay on your website in a couple seconds. So, it is very important that your website has got to have a good speed, not letting down the users with blank pages of loading scripts. A/B testing and targeted landing pages When you feel that your headline or call-to-action is not working , it is advisable that you A/B test your different content on your different landing pages. Moreover, you can run A/B split tests on each page and implement different strategies for your content. You can also create different landing pages for different audiences, regions, and keywords. Use Videos To Occupy Users Make more use of videos that are highly engaging and attractive enough to occupy users so that you have to make less use of text. Users will be able to see them in full-screen mode and can connect more with them rather than just simple text content. Use High-Quality Images Images are another effective tool to keep the user engaged with the website. So, it is important that you make use of good and high-quality images that will grab the user’s
Startups, small and medium businesses, as well as large corporations have recognized chatbots as valuable assets. Chatbots are designed to help businesses stay present on messaging platforms 24/7, improve customer service, increase customer engagement, gain insights on user data and cut down expenses. This is why many businesses find the idea of building a chatbot