Classic designs possess attributes that resonate with their audiences endlessly. These designs are not only built on proven design principles but also have something extra that makes them timeless; we see a number of them all around us with logos, color schemes and design personalities that transcend mere products and take the brands to an iconic status. While not every designer can create Nike logo or Coca-Cola logo that has attained global recognition, they can still take steps to create enduring aesthetics. Some useful tips:
Ensure That the Content Is Readable
It is very important that both the design and message of the website is clear to everyone. While that may be something that’s obvious, you will be surprised to see just how many sites seem to be ignoring the need to make the site design simple and the contents readable. If users are faced with typefaces that are difficult to read they will be prompted to abandon the site. The images too must be very sharp, interesting, and relevant to the context.
Build in Interactivity
While aesthetics is very important, the web design should focus on delivering a clear message to the users and an integrated immersive experience that engages the user. The contents of the page should be such that the users would want to interact with them. Building in interactivity does not need to be necessarily an exercise in virtual reality but even relatively more modest elements can add to engage the attention of the user and add to the site’s personality.
The key thing to remember when structuring interactive elements is that the focus should be on ease of use as well as usefulness. The approaches can be diverse right from the way a story is told, a navigation pattern that is thoughtful, or the provision of animation just to delight the senses of users. For best results, set yourself a goal for the interactivity, remember to keep it simple and ensure it synergizes with your content plan. See some great examples of interactivity in web design by visiting http://www.lasvegaswebdesignco.com/.
Create a Scale for the Visual Elements
For easy and clear communication every website needs to have a hierarchy of the different elements involved; the big, the regular, and the small. All the elements need to have their places in the design and there should be adequate space so that each of them can be differentiated from the rest. Developing a visual scale allows you to design and place the elements in the web page keeping a sense of proportion. Another vital function of the visual scale is guiding the user the logical order of going through the content. Any particular element when used in multiple pages should have the same size, color, and design to avoid confusing users. This means that headlines, body text, color palette, etc. should be consistent across the pages.
Establish and Reinforce the Brand Identity
Your website and all its visual elements are an integral part of your brand identity and should clearly reflect that without requiring users to discover it by themselves by accident. It is important to realize that the brand identity is perhaps the most valuable component of your business and creating it requires a consistent investment of time, effort, and money. There is no need to imitate anyone; the best brands are those that are unique.
The concept of timeless designs is not really about specific techniques but rather about making choices that users find easy to comprehend as they are logical and balanced. Undoubtedly, trendy element incorporation can be great fun; however, the best impacts are always made with a combination of classic design with modern concepts.