When you are just starting with a new career, mistakes are obvious. When it comes to master SEO, it takes time to become a pro. Search Engine Optimization is an ever changing field. You just updated yourself, started working and then a new change arrives. It becomes complicated to stay updated with this changing nature, but is mandatory to deal with search engines.
Eight mistakes that every Outsource SEO beginner should avoid
Trying the same strategies over and over
If you are trying same strategy again and again, and it is not working, then probably you are using a strategy that has become obsolete. Remember, SEO is a changing field and changes arise every day. It takes time to master these strategies. SEO is an investment, not a one-time-cost, but the results demand time and patience. Make sure that you keep yourself updated with the development in the digital marketing.
Not Owning up to Faults
Admitting your mistakes is important, but you are not always responsible for every blunder. After all, you are more knowledgeable about SEO than your clients. If something gets wrong, try to find out the reason, be it any technical error from your side or any website issue at your client’s end.
Not Focusing on Important Things
Don’t focus on ranking pages for keywords that do not contribute to grow revenue. Instead, do intense keyword research and select that one that is assured of increasing ROI. Beyond just keywords, focus on social media profiles, improve site speed, brand building, improve site security and make your website mobile-friendly.
Sticking Too Close to the Contract
You don’t always need to stick to the contract listing some services that are not right. Your job as an SEO representative is to make sure that the services are executed and delivered properly to your client. If you need modifications in the contract, you should make it in order to assure quality of the work. So, breaches of contract are sometimes good.
Hesitating to Take Professional’s Help
Undoubtedly, a good SEO takes time, but not forever. You would usually start achieving the results in six months. If you find that you are not achieving effective results, don’t wait to approach a more professional SEO expert. Not only you, but your clients also keep an eye on page rank. If they don’t find good ranking for their website, they may dismiss you.
Taking Shortcuts to Improve Rankings
SEO shortcuts always cause a penalty to your clients. SEO shortcuts include: buying backlinks, keyword stuffing and following tricks to improve search ranking. With these shortcuts, you may get results for a few days, but not forever, plus your clients end up paying heavy penalties to search engines.
Underestimating your Relationship with Existing Clients
There are many other important things to an SEO professional than a loyal client. Think about the cost when you sign up with a new client. It is less expensive to keep your existing clients happy and keep doing SEO for them. If your existing client wants to end services, never finish with a bad note.
Not Updating Yourself
For SEO experts, especially, there is always something new to learn. You can never master SEO because of its constantly changing nature. Quality improvements to outsource SEO India are the only permanent solutions to improving rank by producing good content, keep your clients happy, and stay on top of the industry.
If you are into SEO outsourcing and have just started with it, you are likely to make common mistakes that every SEO rookie makes. In order to deliver quality services to your client, it is important to avoid these mistakes.