A Comprehensive Web Strategy For Small Businesses: What You Need To Compete In A Digital Space

The internet is one of the most powerful tools in human history and it has transformed society in ways that were unimaginable even a generation ago. For the modern business this means that you must know how to harness the power of the internet if you want to compete, and failure to do so means that you will be crushed by the competition. There are three major facets to a comprehensive web strategy that you need to adopt if you want to get the most from your business and help your company grow in the Digital Age.

Site Design

After the products or services that you provide, the most important part of any modern company is their website. The site needs to be a place where people can find the information that they want, and where they can make purchases without a lot of hassle. Developing an ecommerce site is not easy and requires a lot of technical expertise and security so that customer data is kept safe, so this is not a place where you can afford to try and save money. A good site also needs to have menus and pages that navigate smoothly, because if customers have to constantly wait for pages to load before they are able to get to new content, they will find some place else to do business. Before you spend money on a site interview several developers and see portfolios of their work; hire the one that shares your vision for the site and has a track record of following through on development promises.

SEO and PR

Search engine optimization (SEO) and public relations (PR) are the methods by which potential customers are going to find your site. When potential customers want to make purchases the majority of them will start with a Google search. A strong SEO program will ensure that your site is ranked near the top of the results, so that the site is one of the first that the potential customer sees. A local SEO approach, like that provided by eFreedom, will ensure that you are able to prioritize local customers so that the people who are most likely to buy your products or services see you at the very top of their online searches. In addition, press releases and other online content build a series of links to your site that increase the visibility to potential customers and drives traffic to your site.

Social Media Marketing

For years Facebook and Twitter were the domains of bored people who wanted to connect with old friends or post pictures about their lives. While this is still something most people do on social media sites, over the last few years companies have realized the power that social media has over the lives of people and they have started to use these sites as a marketing platform. A social media presence gives your customers a place to interact with your company in a public and it allows you to spread the word about new products or specials that you might be offering. Because the interactions on social media pages are public to all of the people in that customer’s contact list, the information that you spread to fans on Facebook or followers on Twitter can spread rapidly beyond what you could do on your own. If you are aiming at certain key demographics, social media is going to be exceptionally important to your business.

The Digital Age is a time when society and technology are changing rapidly, and if you are not quick to keep up with the changes you will be left behind. It is vital for the success of your business that you adopt cutting-edge digital strategies so that you can meet customers where they are in cyberspace and grow your company to meet the needs of 21st century consumers.

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I am Mark Hollings and I have been a web developer for the last sixteen years. Using the lessons that I learned at last year’s business seminar I have been helping my clients develop modern approaches to business that allows them to compete in a digitized world.

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