Your web development team can create the most beautiful and functional site on the World Wide Web. However, if you can’t get visitors to convert into readers, subscribers, or customers, then you have a huge problem on your hands. Luckily, generating those conversions doesn’t have to be the chore it’s made out to be.
Struggling to get your visitors to take the next step? When applied, these tips will help you see dramatic improvements in your conversion rates.
Understand Your Audience
Your conversion rates will stay in the gutter if you don’t have a clue what your audience wants. The better you know your audience, the better you will be at creating content they are more likely to respond positively to. You can get even better results when you know them on an individual basis and tailor experiences that match their personal preference.
Get Rid of the Garbage
Elements like Flash and AJAX look good, but they could stand in the way of conversions. This is especially the case when they are taking the focus away from your main content. Get rid of the unnecessary stuff and don’t fall victim to your own web design.
Speed Up Your Site
If it’s one thing internet users despise, it is a poor performing website. In today’s on-demand world, no one wants to wait around for anything. Get with your web development team and make sure your site is optimized to run as fast as possible.
Create a Pleasant Experience
A friendly website experience is key in the conversion process. Visitors should have an easy time making the next move whether it involves signing up for something, buying something, or just obtaining more information. Once again, your web design expertise comes in handy here.
Format Your Text Accordingly
Websites that rely heavily on copy have one strike against them all because people aren’t big on reading. Those long blocks of text are intimidating and a huge turn-off to visitors short on time. This is why when applicable, you should complement your copy with headers, bulleted lists, and other formatting elements that make it easier to digest.
Don’t Be Greedy
One of the easiest ways to blow a conversion is to request too much information. People are already weary about parting with personal details, and the more you ask for, the more suspicious they will become. Keep the visitor’s mind at ease by only requesting the info you need.
Exercise Your USP
Your unique selling position or USP is what separates your business from the competition. It explains why visitors should shop with you opposed to the next site in your niche. Whether it’s low prices, variety, or great customer support, make sure that your USP is presented loud and clear on your website.
Test and Apply
Website conversions can also be improved over time through testing. A simple A/B test can help you determine what works best in terms of layout, or which calls to action are driving the most clicks. Testing is one of the most effective ways to predict visitor behaviour.
Refer to Your Analytical Data for Insight
Once you have tightened up your web design, removed the unnecessary elements, and optimized your site to best of your abilities, there’s only one thing left to do – study your analytical data. Having a look at metrics like bounce rates, traffic sources, and unique visits can reveal insight that enables you to improve your conversions and overall site performance.
Provide Great After-Sales Service
The service you provide after a sale is just as important as the service you provide beforehand. Why? Because prompt customer service compels shoppers to come back for repeat business and recommend your site to their friends.