Recently, I ran across a service that allows bloggers to easily set up a subscription service for premium content. Mediapass allows you to easily place a piece of code on your site or even on a single post and set a price for the subscription to that content. The user can then set their own pricing model for the subscription.
You can charge for a one time unlimited access, a day pass, monthly or annual subscription depending on your choice of content. While Mediapass is free to sign up, they do take a 35% of your subscription revenue as a service fee. However, in exchange, MediaPass will handle all merchant processing fees, customer and subscriber support as well as taking care of the monthly billing. This saves the averabe blogger the headache of dealing with all the backend technical aspects of handling user subscriptions.
Here are a few features of MediaPass:
- User Friendly Web Service
- Easy to set up subscriptions with a few lines of code
- Handles all the backend operations such as merchant processing fees
- Free to sign up and use the service. (They take 35% of subscription based revenue)
Although there are some free wordpress plugins that one can use to set up a premium membership site, I believe the ability chose between setting up a pay wall for an entire premium membership section of your site down to setting up a la carte pricing for just a few premium articles plus the handling of all the technical aspects and customer service are all worth the 35% service charge.
I did want to test out the service myself as well as be able to provide an example right here on Riches Corner to show you how this service works.
It was a simple process to sign up for a MediaPass account.
Step 1: Signing up
You can sign up free at their website here.
Once I signed up, I was sent my login information. I was also contacted by a personal account manager that had been assigned to my account. My account manager offered to assist with any of my needs and questions with getting set up.
Step 2: Pick Your Premium Content
Although I had signed up, I still had not decided which content to use for my new service, but I did have a rough idea.
I wrote a new article which includes my refined strategy for quickly building a twitter following just for this purpose. While I previously had written a post which contains several strategies on building a twitter presence (you can read it here), I had since refined the technique and thought that some of my new tips were worthy of putting into a premium post.
After I wrote the article, it was a very simple matter to cut and paste the code that MediaPass supplied and put it right into the article. MediaPass allows several options on displaying an excerpt of the post:
- I could block out the entire content.
- I could use their default settings with a predefined excerpt length that would show in their pay wall box
- Or I could customize how much of the post I wanted to show.
I chose to go with option number 3. This way I could write a personalized introduction to the post and explain what my readers would get if they chose to sign up.
Step 3: Assign Your Price Point
After this, I selected the price point for the article. MediaPass allows the option of setting a subscription price or a single set price for your content. I did have a little trouble selecting the single price option for the article. It looks like this option is turned off by default, and I had to contact my account manager to correct the issue.
In the meantime, I’ve set the subscription price for the price that I want for my single article at $1.50 for a month.
See MediaPass in Action
If you would like to see how MediaPass works in action, you can check out my premium post on getting twitter followers.
You will notice that I am able to select which portion of the post I wish to display as introductory material, and then post up the MediaPass code for the actual tutorial itself.
If you chose, you can sign up for $1.50 and read the tutorial, or just take a look at the introduction portion of the post and see how MediaPass functions.
If you like the way MediaPass works, you can sign up for your own free MediaPass account for your blog.