Content is, undoubtedly, king online. Companies of all sizes are quickly realizing the importance of a clever and effective content strategy that drives traffic to whatever it is that they offer.
If you’ve got a blog with a steady flow of visitors and a few regulars, chances are you’ve already created some content that they like. But to keep the eyeballs coming back to your site and creating a long-term network requires something else – a strategy. A well-planned content creation and marketing strategy are absolutely crucial if you’re a blogger who’s serious about delivering value through your site.
The thing is, most bloggers are simply doing what they love. Their blog is little more than a passion project they attend to on weekends. They don’t care if the site makes money or if the content is fresh. They need an outlet to express their opinions. Most of these bloggers would likely go to sites like Tumblr or Medium.
Serious bloggers need the revenue, which makes their site a business. And like every other business, your blog needs a well-established and creative plan for success. Here’s what you need to do to create a rocking content strategy for your site:
Start with A Business Plan
Starting with the most basic rule of business – always have a plan. A business plan isn’t just something you can use to show investors and banks for funding. It’s a vital part of your strategy and could help you follow a course of action with discipline. Figure out what it is you want to sell, who your competition is, and how you plan to market your services or content. The business plan doesn’t need to be perfect, it just needs to be helpful enough to get you started. You can make adjustments to it further down the line.
Create Audience Personas
Part of the business plan and a crucial aspect of your content strategy is figuring out your audience. The target demographic you’re aiming for needs to be well understood and firmly pinned down in your plan. Do a lot of research and try to nail down important details like age, sex, location, and income of the sort of person who would get the most value from your blog. Create a persona for your ideal client or blog visitor.
Get Inside the Audience’s Head
Once you’ve created an audience persona, the next step is to get inside their head. Use a site like Research.ly or Facebook Insights to get some of the best keywords and slang terms your audience may use. Check every individual word against key metrics and figure out which ones you can focus on and get great results. Think from the buyer or visitor’s perspective and try to figure out what they’re looking for when they’re going through blog articles online.
Create A List Of Keywords
This is the point where you can dive head-first into your chosen niche. The biggest mistake you can probably make is aiming for a market that’s too broad. Biog markets with broad keywords are hyper-competitive. Too many big companies are trying to get a piece of the action there. You need to find a niche and stick to it. So take the time to create a list of some complex and long tailed keywords that will really appeal to your target audience.
Create A Content Map
Based on the list of keywords, you need a map for all the relevant and valuable content you can create. The content doesn’t just need to link up to the keywords, but it also needs to be interconnected. One article can probably reference the other or you could have a set list of pillar posts that are always linked back to.
Create A Story Based On What Appeals
Simply creating content based on research and facts won’t get you anywhere. The internet has democratized information so finding data is just a click away. Plus, there’s a good chance people simply don’t care about the truth or facts anymore. That doesn’t mean you should care about the facts or the data, but it does mean you need to have a distinct tone if you want people coming back to you. Your site needs to be written with a personality and your articles need to have a unique voice. Create a story around your content and link it up to your life or the area you’ve worked in. Make it personal to try to get more people to relate to you and your blog.
Settle Into A Frequency Pattern
Frequency and consistency are important when you’re marketing content online. You need a set calendar for when posts go up and you need to stick to the schedule with discipline. Figure out how often you can create quality content and how often your audience is willing to come back to it. If you write long and in-depth research posts you can probably post once a month and your audience will understand. However, if you write short snippets you need to write them quickly and post them frequently to keep their attention. Initially, you need to collect data on how your audience reacts to your post and then create a content calendar based on what works best.
Creating content through blogging is clearly doable, but you need to have a plan and a strategy. Like any other business, you need to think long-term and create a content plan that helps you keep the quality consistent and gives your target audience what they deserve. Take the time to do research and figure out how your audience thinks. Create a list of all the vital keywords and write content that is interlinked based on those keywords. Finally, be consistent with the frequency of posts on your blog. These are some of the best ways to create a rocking content strategy for your blog.