Interested in getting more out of your American Express card? Are you active on Twitter? Now, you can partner up with American Express and twitter to tweet out special offers.
American Express cardholders can now sync up their card to twitter and tweet out unique offers. When you tweet out the special offer hashtag, you will be eligible to also get the access to the exclusive discount. Make a purchase with your synced card and you will get the discount amount automatically credited back to your American Express card statement within 3 days.
How’s that for a rewards program? You no longer have to wait to accumulate points to get your deal? Just pick the deal that you like and tweet the deal. Twitter will note the deal’s hashtag has been tweeted out on your account and load the offer onto your credit card. Now you have access to the special savings!
Typical offers are expected to be of the ‘Buy $50 worth of items, get $10 back’ variety, said Ed Gilligan, vice chairman with New York-based American Express. http://www.mercurynews.com/business/ci_20139593/american-express-twitter-team-up-retail-deals
Online offers and deals are not a new thing. More and more people are taking advantage of online savings. However, this is really innovative use of social media by American Express to advertise their deals and at the same time get customers using their cards more.
I have an American Express card myself and have been very pleased with their service and rewards programs. Syncing up the card is a really simple process of going to the twitter sync page and securely entering your details.
Afterwards, just go to the American Express favorites twitter page and you will see the deals that you can send out. Choose the deal that you like and send out the tweet. The participating retailers range from Best Buy to McDonalds, so it’s likely that you will find a deal that fits your lifestyle.
Give it a try. It’s an awesome example of a traditional financial institution innovating with social media.