Being a business owner is not only about getting as much profit from your customers. Sometimes the best investment you can make as an entrepreneur is spending on your customers. That is right: The people that you want to open their wallets for you.
One of the most basic lessons in customer service is that people want to be appreciated. The decision to purchase is not purely a logical one. If it is by pure logic, the company that has the best price and product should always win.
But that is not the case; making a decision to purchase can be an emotional thing. If the customer has a connection to the brand or the company, then they can be swayed to choose that certain product even if it is not the best out there.
That is why you invest in your customers. You try to build connections with them and make them feel appreciated as patrons of your company. If done right, you can be rewarded with long-term customers.
But how do you invest in your customers? Here are some tips on how you can show your customer appreciation:
Send personalized thank you notes
Showing appreciation does not necessarily mean spending a lot of money. A lot of times, effort trumps price tag. So show your appreciation by making the effort to personally write thank you notes to your customers. Unlike a standard email that can be generated and sent automatically to all your customers, a personal thank you note brings a sense of closeness between you and your customer.
Host an event
Make your loyal customers feel extra special by hosting an even that is specifically organized to thank them for their business. It doesn’t have to be extravagant; even an after work cocktail will do just fine. The purpose of the party is to show your loyal customers that you recognize their importance to your business and that you will not be enjoying the level of success you are having without them. So go on, use that RingCentral phone system for something other than making sales. It is time to talk to your loyal patrons and ask their availability.
Give referrals to business clients
If you are involved in business to business transactions, one of the best ways to thank your clients is to bring more business to them. It does not only give your clients new customers, but it also shows that you have enough confidence to them that you are able to trust your current customers to them.
Listen to feedback
The best way to make your customers happy is to give them what they want. Listen to their feedback. If they have sound suggestions that will not cause you undue hardships, then why don’t you follow it? You can even announce that the improvements you made is due to the many requests you received from your loyal customers.
You see, investing in customer satisfaction is not even that costly. But the reward for it is something that every company desires, which is long term customers.