There are many blogging myths out there. Oftentimes the world of blogging starts as a fun hobby for many people. Before you know it, you have developed an audience and your personal blogging expectations change. Blogging is a great way to get your brand out there and build relationships. Unfortunately it can be confusing about just what the optimal blogging strategy is, especially with all the conflicting information online. There are a of misconceptions regarding what does and does not work in blogging.
MYTH #1: “You Need to Blog Every Day or Your Readers Will Disappear”
It really depends on the commitment you are prepared to make. Many bloggers believe they will have a hard time sticking to a schedule unless they blog daily. Remember, you can post to your blog on a daily, weekly, or bi-weekly basis.
Here are a few reasons why it is not necessary to blog every day:
- Subscribers can get annoyed trying to keep up with a daily barrage of emails and social media updates.
- People value your opinions and thoughts, but if you’re constantly posting just for posting sake, the quality of your work will suffer and your readers will notice!
What should you keep in mind when it comes to a blogging schedule that works for you?
- People are creatures of habit. So don’t start posting weekly then suddenly decide to post daily, then every three days, then not at all for 2 weeks, then back to daily.
- People know when they can expect your next post and quite often will return back to your blog each day at around that time to see what your daily post is all about!
- No one says you can’t write daily and ‘post’ on your preferred schedule! What may seem fun today may become monotonous tomorrow, so choose a posting schedule you can live with and save your material for posting day.
- People will get to know the frequency you post, and if you do things right, they will look forward to your posts. Make sure you are consistent right from the start! Figure out a schedule that works for you and stick with it.
MYTH #2: “Your Post Must Be Short”
Some people advocate writing short posts (250-500 words) because it is believed people don’t have the attention span to read ‘lengthy’ posts. This may be true under some circumstances, but the bottom line is, if something is not helpful to your readers the length of your article doesn’t really matter!
What should you keep in mind when writing a longer post?
- If you have a distinct writing style that engages your readers with your natural wit, then the length of your post does not matter.
- Ensure everything you write has a purpose. Irrelevant details are boring, and making shorter posts appear superficial to readers looking for valuable content that will be useful in their everyday lives won’t work.
- Readers appreciate the use of subheadings and lists within your articles. The format may be even more captivating with the addition of images.
So, forget about how long a post should be! Write posts that are beneficial, whether they are 100 words or 7,000 words, people will ‘always’ read practical information. They will not, however, read posts just for the sake of them being short.
MYTH #3: “Blogging is EASY!”
Let me just begin by saying blogging isn’t easy – it takes hard work, dedication and TIME. The realization quickly sets in that generating fresh content and marketing your blog are aspects of this industry worth learning about. Most gain insight rapidly as readers begin to engage with them and although writing takes time and dedication, when your words resonate with your audience, it’s all worthwhile. It is vital to build interaction on your blog and to promote a sense of community for your readers. The list of things that a blog can benefit from is almost endless.
Here are a few reasons why blogging is not necessarily easy.
- There is a lot of competition in blogging. You should be actively social, commenting on other blogs, building your community while regularly updating your blog.
- It is important to have a good online persona that can drive traffic to your blog.
- Blogging is easy to start but hard to maintain. To be become a successful blogger you need lots of patience and passion to make it work.
What should you consider to make the blogging process most productive?
- Have something to do every day, even if it only takes up a few minutes of your time. It could be outreach, research, graphic design, social media time, or guest blogging. Just make sure that you’re always putting in quick spurts of genuine effort.
- Conduct scheduled brainstorming sessions so that you never sit down in front of the computer without knowing what activities you’re going to write about.
- Blogging is all about sharing knowledge and experience. In order to keep up with current events, update yourself with all the latest news and information in your niche.
The list goes on and changes as your blog grows and goes through different parts of its life cycle. Now, I am certainly not trying to discourage you from blogging, but it is important that you understand the work that is needed to become successful. There are tons of benefits to blogging, but like any good thing in life, you need to work for it!
MYTH #4: “Your Blog Will Fizzle If You Are Not A Great Writer”
If this were the case, the best bloggers would all be English teachers! You don’t even have to be a writer to be a blogger. What you need to be good at for blogging is sharing your own ideas. Being passionate about what you do and what you know goes a long way in gaining trust from your readers.
What options should you keep in mind if you are not overly confident in your writing ability?
- There are many examples of Bloggers who use video, podcasts, or social media outlets as their primary source of communication. Whether you decide on written posts or videos, give yourself permission to become a better written communicator over time.
- Ask your readers to comment with their own experiences. Feedback is king because it allows your content to be as helpful to the reader as possible.
There is a difference between being a good blogger and being a good writer! Fortunately, the more you write, the better and more confident you will become. Convey your message with passion and the intent on helping someone and it will go a long way with your audience.
MYTH #5: “Blogging Is Just A Popular Trend”
With the rate the internet changes, I can see why some people would propose that blogging may eventually fade away. The fact remains, however, that blogging is one of the best (if not THE best) ways of attracting traffic to a website. There will always be people looking for information online. Be the source they love to go to first!
What facts suggest blogging is here to stay?
- The internet has become an integral part of our everyday lives and as new technologies develop, blogs transform to meet the needs of readers (e.g., Video Blogging).
- Blogs are flexible and easily adaptable. As consumer needs and trends change there will always be something of interest to write about that readers will value.
- Blogging is a way of making sure that everyday individuals have their own voice in the world and that their ideas are heard.
Form Your Own Ideas
So there we have it, this list of the 5 myths that will slow down your blog success if you believe them to be true. These puzzle pieces may be what you’re looking for as a beginning blogger. Attempt to recall any bad advice that you have read about blogging that isn’t already listed here. Try to refute those myths yourself. Do you agree or disagree with any of these ideas? Form your own opinions and ideas. Just don’t let any old myth stand in the way of your blogging success.
About the Author:
Patrick Del Rosario is part of the team behind Open Colleges, one of Australia’s pioneer and leading providers of Management Courses and diploma of management. When not working, Patrick enjoys blogging about career and business. Patrick is also a photography enthusiast and is currently running a photography studio in the Philippines. If you have a blog and would like free content. You can find him on Google+ or drop a line at patrick (at) oc.edu.au.