With millions of registered users, LinkedIn is a splendid platform for job hunters. Whether you are pursuing a new one or making the most of the one you have, don’t assume that employers will just stumble across you and offer you a dream opportunity. You need to lurk more, and use this extremely popular network to its fullest potential.
LinkedIn is a business, not a social media
While on some social media you can make things up, in the business world you need to appear as a trustworthy person, not an impostor. LinkedIn is also all about business networking, not promoting personal interest and hobbies. Hence, be careful when merging it with social media like Facebook or Twitter. You can however use LinkedIn applications to sync your profile with other business-related sites.
Customizing your profile
LinkedIn profile is like a work resume. To make the most of it, you need to stand out. One of the first steps is to update your profile photo. Put a more recent and professional looking one, not necessarily the one that is currently collecting all those likes on Facebook. Your picture is one of the first, and sometimes the only impression people will make about you. Here are a few tricks that might come in handy.
Nothing should remain blank on your profile, and all relevant information will work in your benefit. Use keywords throughout your profile to increase the chances of showing up in an employer’s search results. Put a link or document describing products and services you provide, and update Skills & Expertise section. List all your professional accomplishments since you can’t predict which criteria might bring you new job opportunities. And you would be surprised!
Ways to expand your network
Your network determines your chances of finding new business possibilities, so make good use of Network Updates which is similar to the Facebook News feed. Join professional groups and take part in their discussions to increase your visibility.
Don’t overlook the recommendations and endorsements, as they offer means to boost your business network. Send invitations to connect with people on LinkedIn, and invite others to join it. When sending email request, try to personalize them as much as possible. You wouldn’t like people dismissing them just because they appear generic.
Finding a job
Don’t be shy to contact the companies you admire or the big shots in your business. Apply for jobs you are well-qualified. Just make sure you check the privacy setting so that your boss doesn’t realize you are looking for a new position.
Note that there are many companies using Recruitment process outsourcing (RPO). This is a method of transferring some or all recruitment activities to an external organization. It is used for hiring long-term employees and for effective talent acquisition. Keep this in mind when considering potential jobs and looking for suitable employers.
There is no time like now
By now, you should have a better idea how to boost your profile. If you have some free time ahead of you, well, you shouldn’t waste any of it. There is no telling how many business opportunities you could be missing.