Do you remember the last time a friend, probably on social media like Facebook, sent you a link to a video? What was your immediate reaction?
Well I guess you got more curious and there are 9 out of 10 chances that you clicked on the link.
The ease with which videos are being shared online, particularly in the social media is amazing, which makes one to begin to suspect that the use of videos could be a gold mine in terms of boosting your web traffic. Actually, video marketing is the growing trend because of a number of reasons:
- Entertaining: who doesn’t want to be entertained? Videos are source of entertainment, so they are easy to be shared than text.
- They don’t seem like much work: Unfortunately the human race is generally lazy. When people are presented with two possibilities, the one that requires the least effort is the one that is chosen.
So, here goes the catch: it is easier to open and play a video in a relaxed mode than to torture yourself with concentration on a text.
A research carried out by Forrester shows that a video could easily increase the likelihood of a page appearing in Google’s front page by over 98%. Does that sound alarming?
Actually what should sound alarming is the fact that you have not decided to use videos to drive traffic to your site.
1. Tube up Your Blog
So, now you know why it is wise to use videos on your site if you want to increase web traffic to your blog. Next, lets us look at the 3 simple ways you can do that:
- Create a YouTube Channel: this should be pretty easy. It only takes a few minutes to create your own YouTube video channel from where you will be sharing your videos with the fans. Once you have created the channel, you can begin uploading the videos that are relevant to your blog’s theme and topic.
Please remember that your YouTube viewers will find little incentives to travel back and forth between your YouTube channel and the blog if the videos you are uploading aren’t relevant.
As you upload the videos in your YouTube channel, don’t forget to also share the best of them in your blog as well.
Once you have uploaded the videos to YouTube Channel, add relevant keywords and meta descriptions to help the rankings in YouTube. YouTube is just like the normal search engines where video are also ranked according to their quality, keywords, and number of viewers, among other algorithmic considerations.
Sometimes you may find the need to include transcriptions to your YouTube videos, especially the short ones. This will make it easy for visitors to follow them and make comments. The more comments your YouTube video attract, the higher it will rank in the search engine.
2. Choose the Type of Videos
- Concentrate on How To’s
How-to videos are a great way to exponentially increase traffic as people tend to give them more attention. For instance, if you are offering plumbing services, you can create a video on how to fix a pipe leakage. So when the view sees that the video is useful, he/she will be eager to find the name of the blog or the expert behind the video.
- Interviews and speeches are the way to go
Depending on the type of blog you run, interviewing experts of the subject matter also increases traffic because it increases your credibility. A good example is a financial blog featuring an interview of Warren Buffet. If you can get speeches from respected personalities, then the better for your blog, but remember that the speeches need to be relevant to the blog’s niche.
3. Video Blogging
Apart from creating a YouTube Channel, you can video blog. Video blogging is a situation where you substitute texts with videos. It can also involve using both text and videos in your blog. For instance, if you run a recipe blog, you can accompany a video for each step to make the process easy for the readers to follow.
Moreover, depending on the niche of your blog, you should pay attention to the material that is easy to go viral. If you generate a viral wave to your blog you can increase the monthly traffic by 10 times until the viral wave lose its momentum.
The material that’s well known to go viral is related to funny, zany and extreme videos whereas the content could be the extreme accidents footage, outperformance in sports, dancing, singing or anything else you can think of to attract large mass of people at once.
Run your video blogging about interesting facts. Interesting facts make it for an interesting read leave alone video. Refer to the 5 top lists to dig up the most interesting facts in any niche you can think of and incorporate them into your video and tickle the imagination of your readers and viewers.
Do you video blog? What are your secrets of massing video-generated traffic? Share your thoughts and ideas in the comments below!