If you ask a successful YouTuber what a good goal is to have when going into video making, most of them will tell you to just make sure you enjoy what you’re doing. That’s certainly important, but those that don’t admit that making it big, getting a nice following, isn’t important to them if not the very top reason they got into creating, they’re lying. No one uploads a video for general consumption and hopes to not have it seen by as many people as possible; that would be a waste of time.
Getting to that position, however, is no simple task. Let’s take a look at a few ideas that can get you moving in the right direction.
A Word is Worth 1,000 Pictures
We’ve made a lot of advances in how search engines work over the last 20 years. It used to be that an internet search would simply return all results that contain those specific words. These days, searches take into account context and meaning to provide you not just generic matches ranked by popularity of the site, but matches that it suspects are exactly what you’re looking for.
But one area we haven’t quite broken into yet is being able to search for ‘things.’ If you have a video, for instance, the only reliable way you’re going to find information on it is by trying to describe what the video shows, perhaps who is in the video, and a general theme. A video on, for instance, Minecraft that has no title and no description is unlikely to ever turn up in search results.
This is because a fundamental necessity to this day for a search engine to run are words. It may be more complex, but the engine is still looking for words either from your search or related to your search in order to propagate the list and provide you with results.
Therefore, the person making that Minecraft video would be much better served by putting Minecraft in both the title and the description, as well as a link to the game’s website. Much like regular website SEO, what you say and how you say it is extremely important.
YouTube isn’t in the business of providing video to viewers or a platform for creators to showcase their videos. Believe it or not, they’re in the business of advertisement, and as such they want to ensure that people are constantly watching videos so they see as many ads as possible, and their site is designed around that idea.
To help achieve this, YouTube provides better search ranking to those that upload on a regular basis. It’s a sliding scale depending on category, but in general it’s best to ensure you’re uploading at least once or twice a week. Uploading more frequently, even once per day, is even better, but keep in mind that you do still need to provide quality content or your viewers will not return.
Here’s a little insider tip on the advertising world: if you can get someone to sit in front of your ad, that’s great. But if you can get them to not only sit in front of it but interact with the platform in some way, that shows marketing that you’re paying some attention.
The way YouTube puts this into action is through the like and comment field. Each like, dislike, or comment is considered ‘interaction’ and is rewarded with a higher ranking in search results. That’s why many successful YouTubers have a call to action during their videos to ‘hit the like and subscribe button or let me know what you think.’ They want that interaction.
A bit of insider information here, as well: That interaction doesn’t need to be positive. While getting a bunch of people to like what we make is a much easier way to make us feel good about ourselves, offense, disgust, or even hatred is a strong motivator for the viewer to watch more. They want to get angry at you. They want to see what wrong turn you’ll take next. So while you may enjoy getting those likes and positive comments more than anything, if you get nothing but negative vibes coming from your audience, that’s not necessarily a bad thing.
The world of YouTube is constantly improving and changing, but our goal is to help keep you informed on how best to get content marketing done effectively, or find a partner to help you go even further in your content creation goals. To find partnerships with YouTube influencers go to Contentblvd.com.