Facebook is one of the largest social media platforms that have millions of users from all over the world. At the beginning it was mostly used by young people to post photos and talk about their day to day activities. Things however took a turn for the better especially for marketers as it slowly transformed into a marketing hub. This is very important as it can translate into huge sales a great step that helps in growth of the business as well as maximization of profits. If you are looking for simple methods to get a huge fan base on Facebook, below you will find effective tips that you can borrow from.
Become a content machine
People love information and they will love you even more if you will be their source of information. Strive to come up with information that is educative, empowering and at the same time entertaining. This will keep your fans engaged and you can be sure that they will keep coming back to the page to get more. The secret here is to keep updating your page so that it always has something new that your fans will find useful.
Ensure the page has a human touch
If you want to have a successful business Facebook page, it is time you think about getting behind the logo and letting your most valuable customers represent the brand on your page. The main goal here is to converse with the fans as though they were personal friends. This can be done by letting your personality show in the posts. For instance, you can step out of the norm and share entertaining photos and posts. Keep in mind the 80-20 rule where 80% should be about business and mix up the rest to show a different side of you.
Develop consistent calls to action
Facebook is one of the platforms that give marketers opportunities to develop genuine relationships with their existing and potential customers. It is also a great place where you can move the fans to perform a certain action. This can be done through simple calls of actions. For instance, you can start by posting interesting videos and articles and ask them to “watch this” or “click this”. This usually shows the fans that you are an authority and you can post good things. You can also offer discounts and other specials and ask fans to sign up. This helps to create trust and a great bond with your customers.
It is important to cultivate engaging topics with your fans as this shows that you care about them. Ask them to feel free to ask any questions and make sure you respond to them in the best way possible. You should also avoid the habit of posting one post after another as this can become boring and will not even give the fans a chance to respond. Remember to always thank your fans for communicating with you.
Support conversation among the fans
You can boost the fans experience by creating a forum where they can talk to each other. This can be done by spotlighting the fans by recognizing top contributors or having opportunities like “fan of the week”.
Put emphasis on smart branding
There are very many opportunities that you can take advantage of when it comes to branding your Facebook page. For instance, you can make it an extension of your site so that it can spark familiarity among customers. It can also be made different in such a way that it promotes exclusivity. Whatever you decide to do, it is important that you remain true to your brand by using the same images, colors and font style to create incredible synergy between the website and the page. It is also important that you create your page in such a way that it will stand out from the rest which can be done simply by developing custom tabs.
Nowadays it is even possible to buy fans if you feel that you do not have enough. However, it does not have to resort to this as keeping the existing fans happy and informed is one of the sure ways to get more fans. This is where you can take advantage of word of mouth advertising as your fans share your page to their friends and their friends do the same with their other friends and so forth. This makes the clientele base grow very fast making your business more visible to the persons who matter most which also leads to an increase in sales.
My name is Roman. I’m a CEO of FollowersShop. The agency was founded in London and provides social media services for artists, businessmen and marketers. I contribute informative posts about social media marketing secrets, how-tos and latest tips on how to get more twitter followers .