Stop the presses! Run for the hills! Facebook is dying!
The news came out earlier this week that facebook growth was slowing in the US and Canada. According to articles from reliable news sources, such as the La Times, Facebook lost nearly 6 million users in the U.S in the last month.
This is the kind of news that may get internet users scurrying for new social media venues. Not to mention the implications that this kind of dire news may have for social media as a whole.
If Facebook is losing users, what’s going to happen to social media companies like LinkedIn and Twitter?
Before you jump to action, you need to take another look at the complete stats.
In many countries, facebook continued to record gains in users. According to Inside Facebook, facebook actually gained 11.8 million users in may following a 13.9 million user gain in April.
Facebook is still steadily marching towards 700 million users.
Why the Drop in Facebook Users in the US and Canada?
Keep in mind that these statistics are only recording a short one month snapshot of Facebook trends and rely heavily on Facebook advertising tools which may be subject to bugs.
There are a number of factors that can contribute to the one month fluctuation.
June of course was the month of graduations. For a social media company that got it’s start focusing on university students, this may be significant as students graduate from college. However, this would simply be a seasonal fluctuation.
We may very well see normal growth patterns emerge again when summer school starts and when schools go back in session with incoming freshmen joining up.
Another point to note is that Facebook is a more mature platform in US and Canada. There is often a slowdown in users as a company grows towards maturity.
These minor fluctuations are made up with gains in the developing countries such as Mexico, Brazil, and Indonesia, as one can see from the chart.
What Does this Mean for Social Media Marketing?
Don’t jump off Facebook yet.
These minor fluctuations are just that. A minor fluctuation.
Remember, overall Facebook is still growing worldwide.
While, there are statistics that seem to show Facebook growth to slow down once they hit the 50% mark of the total population of any given country, Facebook is still some ways from hitting that mark worldwide.
It’s still staggering how popular Facebook is today. Just think, the company is marching steadily to 700 million users worldwide, even with these fluctuations in the countries where it is more mature.
That’s over 10% of the world’s population!
Also, don’t forget that people are spending more time on social media than any other internet medium these days.
So, keep on using all your social media marketing techniques. Stay of Facebook, Twitter, LinkedIn, etc…
They are here to stay.