Financing and Building a Successful Online Business

The idea of operating a business online rather than the traditional brick and mortar store makes sense in terms of financial cost. There is no additional expense for rent, utility cost, or employment. This is a pretty picture for those that have the drive and desire to break away from the traditional business mold. There are some expenses that need to be considered and strategies to be incorporated to ensure the financial success of the business venture.

Choosing a Product
To be successful in any business there has to be a product that people want. It is up to the business to ensure that what is being marketed is something buyers will find useful. It would be impossible to sell an air conditioner in sub-zero temperatures. An online bakery, freelance writing, and woodworking are examples of things that have the potential to be a success. The only thing that is limiting is the imagination a business owner has to be able to think and see outside the box, and then sell the value in their product.

Obtaining Financing
Once a decision has been made for what will be marketed, the next step is to calculate costs and write a business plan. There is online creator software available or tips and guidance may be obtained from sites like and A proposal needs to contain the key elements to get investors or financiers to want to back the business. It may be that the company will be started up with personal savings, but even so a business proposal and plan should be created to start the business off and keep it on track.

Other sourcing funds to consider are friends or family if they have the means. A bank or credit union can be used to obtain a business loan if credit is acceptable. Also, with some finesse and proper presentation, a venture capital firm may buy in on the project. Depending on the size of the business, the company may qualify for funding through a small business loan through the state Small Business Association.
Promoting Company Image
In the financial planning stage, it is imperative that enough funding is allocated for promoting the business. It takes hard work and dedication to make a business successful. It also takes strong marketing strategies. Designing a company logo, getting the word out, and driving business in, can be a challenge. It does not need to cost a lot monetarily to be a success, but it will require a big investment of time and strategic planning to build and maintain a quality image.

Discover the Secret to Success
As a business owner you will be challenged to learn new tasks and familiarize yourself with some you may have forgotten. In the position of owner, the success or failure of the business is dependent upon how you handle the operation. You make the decisions, you handle the finances, and you set the terms. There has to be a great deal of self-discipline and a willingness to learn and incorporate new ideas. It is a 24 hour operation that will pay back for the efforts taken to build and maintain a needed business. Believe in your product, believe in yourself, and go conquer the market with your wares.


This is a guest post by Liz Nelson from She is a freelance writer and blogger from Houston. Questions and comments can be sent to: liznelson17 @

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Liz Nelson is a writer for and green living enthusiast from Houston, Texas. She used to write guest posts on varieties of topics, but mostly focused towards clean/sustainable energy, ways to reduce energy consumption etc. She loves to help others learn more about green lifestyles, eco-friendly businesses, and how the world is changing for the better! She can be reached at: liznelson17 @

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